Job Core ResponsibilitiesThe digital & CRM specialist is accountable for the performance of the online campaigns and the CRM activities of the affiliate.Description of ResponsibilitiesMain tasks include:· Launch, structure and optimize the company Google Ads account· Launch and optimize Social Media campaigns (with focus on Facebook)· Track and analyse campaign performance to improve online efficiency· Produce reports for management· Support in identifying solutions and make recommendations to improve channel effectiveness· Suggest and develop new campaigns across multiple digital channels· Suggest and develop creative effective digital assets, also liaising with the agencies as well as internal brand team· Build digital/CRM strategy for ANI brands and business cases to gain investments from internal stakeholders· Champion and drive through necessary CRM & digital channels build ups and optimizations ensuring full buy in from all stakeholders in the business· Work closely with the commercial and marketing director to provide guidance on how to maximize current and prospective relationships through CRM tools and touch points (website, social media, email campaigns, SF HCP/Consumer CRM)· Suggest and optimize the eCommerce and website product pages· Manage the relationships with media agenciesKnowledge and Experience· 1-2 years of experience in a media agency (experience with FMCG or Consumer Health business are preferable but not necessary)· Experience with Google Campaign Manager and Facebook Ads platform· Experience in data analysis and reporting (confident in using Google Analytics)· Google Ads certification (Search or Display) is strongly preferred· Analytical and data driven mindset with the ability to translate data into commercially actionable plans· Knowledge of Amazon Advertising is preferred but not required· Excellent knowledge of Power Point and Excel· Fluent in English· Teamwork mindsetJob SummaryJob number: 31054983Date posted : 2023-04-20Profession: MarketingEmployment type: Full time