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Product marketing & pricing manager - customer service

Jolanda di Savoia
Contratto a tempo indeterminato
Iveco Group
Pubblicato il 26 maggio
Descrizione

The Product Marketing & Pricing Manager for Customer Service, within the aftermarket team in the powertrain organization is responsible for developing and implementing strategic marketing plans and pricing strategies to optimise product positioning and maximise revenue within the customer service domain. This role requires close collaboration with sales, operations, lifecycle, purchasing, finance and business development teams to ensure that offerings meet market demands and deliver exceptional value to customers.

Main Responsibilities

* Analyse market trends, customer needs, and competitor activity to inform marketing and pricing decisions.
* Lead Product Committee to define and execute go-to-market strategies for customer service products, ensuring effective launch and promotion within the aftermarket team in the powertrain organization.
* Develop pricing models and strategies to drive profitability while maintaining competitiveness and customer satisfaction.
* Work with cross-functional teams to plan and enroll monthly campaigns with business objectives.
* Monitor and evaluate the effectiveness of sales, pricing policies and promotions, adapting plans as needed.
* Provide training and support to sales teams regarding product positioning and pricing rationale aligned with aftermarket powertrain offerings.
* Lead a cross-regional marketing team, ensuring not only effective coordination and alignment across regions but also clear ownership of deliverables, accountability for results, and consistent execution of strategy. The manager is expected to set measurable objectives for the team, drive a performance-oriented culture, and ensure that each region actively contributes market insights, competitive intelligence, and pricing inputs. The team is responsible for delivering high-quality analyses, supporting data-driven decision-making, and executing marketing and pricing initiatives that align with global objectives while addressing local market needs. The role requires fostering collaboration, harmonising best practices across regions, and continuously improving capabilities to achieve growth, profitability, and customer value targets.

Required Skills & Qualifications

* Degree in Engineering, Economics, Marketing, Business Administration or related field.
* Proven experience in product marketing and pricing, preferably in customer service or related sectors.
* Strong analytical skills with the ability to interpret data and make strategic recommendations.
* Automotive / B2B sector previous expertise is a plus.
* Experience in aftermarket, spare parts, or customer service pricing is highly desirable.
* Excellent communication, negotiation and interpersonal abilities, with experience in cross-functional collaboration.
* Startup mentality: scrappy, creative, drive and passion to be best-in-class
* Customer and result-oriented mindset.
* Good skills in Microsoft Office (Power Point, Excel,...), excellent skill in Excel will be a plus
* Fluent English; other languages are a plus.

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