About the jobThis is a contract role on the Bookmap marketing team for a paid media specialist with experience managing evergreen paid media campaigns.The role will report directly to the Marketing director. The ideal candidate will bring strategic thinking, creative and technical skills from their previous roles. A typical day will be focused on managing performance campaigns for direct paid conversions, upsells, cross-sells and winback campaigns. They will build personalized communications, leveraging data and user research to improve paid media performance. This role encompasses a diverse range of paid media channels including search, paid social media, programmatic, advertorial, display, video, etc. The role will focus primarily on campaign execution and reporting.
Core Responsibilities
1. Campaign Execution & Management With guidance from the Marketing director, this person will own daily operational management of paid channels including: Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube) and Programmatic ( Taboola, Adroll,Criteo )Launch, duplicate, pause, and optimize campaigns based on predefined goalsManage budgets and bids to ensure spend aligns with CPA and pacing targetsMonitor delivery issues (learning limited, underdelivery, audience saturation)2. Testing Execution & Creative Rotation Test and learn based on an established roadmapUpload new creative concepts and variantsSet up A/B tests (audiences, creatives, formats, hooks)Rotate out fatigued adsEnsure naming conventions and structure are consistent3. QA Ownership QA all links, landing pages, and tracking before campaigns go liveCatch and flag anomalies (broken events, zero conversions, abnormal CVR drops)4. Reporting & Performance Maintain a reliable and transparent reporting systemCreate your own customized dashboardsProvide daily updates on spend, pacing, key anomalies and weekly reports on performance, test results, notable changesQualifications +2 years hands-on paid media experienceStrong Excel / Google Sheets skillsExpertise in flagging risks, blockers, or inconsistenciesExperience with analytics and reporting platforms: GA4, Looker Studio, native platforms reporting systemExperience managing accounts with frequent testing cycles and multiple active campaigns
What we offer100% remote workPaid annual & sick leaveCompensation of new equipment and softwareSponsorship of trainingA great international team and friendly environment