Join to apply for the FIELD MARKETING SPECIALIST (SAAS) – SOUTHERN EUROPE (SPAIN, ITALY & PORTUGAL) role at Reverse
Join to apply for the FIELD MARKETING SPECIALIST (SAAS) – SOUTHERN EUROPE (SPAIN, ITALY & PORTUGAL) role at Reverse
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Our client is a global leader in SaaS ITSM and ITOM solutions.
We are currently seeking a Field Marketing Manager to join their international marketing team.
Reporting to the Head of Field Marketing, he/she will work closely with the Corporate Marketing teams and sales to support pipeline growth and help drive qualified leads through effective local marketing execution across Spain, Italy, and Portugal.
He/She will be in charge of:
* Bringing global campaigns to life at the local level;
* Leading webinar strategy, execution, and moderation;
* Driving regional initiatives such as dedicated campaigns, content syndication, or targeted programs to support local priorities;
* Coordinating events and partner marketing support with the Global Head of Events and the Director of Partner & Alliances Marketing;
* Collaborating with global marketing teams to ensure consistency and performance tracking;
* Recommending content ideas to brand and product marketing teams to boost lead generation and conversion;
* Supporting the localization of marketing materials for sales enablement and multichannel promotion (social media, advertising, etc.);
* Measuring and reporting on the performance of marketing campaigns, extracting insights, and evaluating them against set goals;
* Aligning with BDRs and sales teams to ensure marketing efforts support pipeline objectives;
* Communicating with senior management about marketing initiatives, reporting key metrics, and brainstorming new strategies.
The ideal candidate has:
* 2 - 5 years in the same role, at least;
* B2B software technology experience (preferably SaaS);
* Good organizational skills and ability to manage multiple projects at once;
* Knowledge of how to plan and run marketing campaigns with clear goals;
* Availability to work with sales teams and other departments;
* Ability in analyzing campaign results and make data-driven decisions;
* Team player attitude proactivity, and enjoy working in a collaborative environment;
* Clear communication skills and ability to adapt to different audiences;
* Knowledge of digital tools and marketing platforms.
Workplace: Milan (Hybrid work way)
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
IT System Data Services, Software Development, and IT System Custom Software Development
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