RANGE MARKETING MANAGER COMPANION ANIMAL
The CompanyCeva Santé Animale is a global veterinary pharmaceutical group driven by an ambitious mission: improving animal health to contribute to human well-being.
In Italy, Ceva Santé Animale is a benchmark for innovation, sustainability, and quality in the production and distribution of therapeutic solutions for livestock and companion animals.
As part of the strategic strengthening of the Companion Animals Business Unit, we are seeking a Range Marketing Manager with a permanent contract.
The Role
We are seeking a Range Marketing Manager to take responsibility for the strategic management of a product range, ensuring its proper market positioning and the achievement of commercial objectives.
This candidate will collaborate with various company functions to develop and implement effective marketing plans, contributing to the definition of launch, communication, and channel development strategies.
The role requires an integrated market vision, analytical skills, and a results-oriented approach.
Main Responsibilities
Particular focus on OTC product management
Development of annual marketing plans
Market analysis, channel strategies, pricing, marketing budgets, spending, and product forecasts
Development and management of trade activities for the specialized channel with the aim of increasing cross-brand sales
Development of the OTC brand's Go-To-Market strategy
Participation in defining the annual communications plan, including brand and product positioning
Media planning in coordination with the company's marketing manager
Requirements
Degree in economics or science
Significant experience in marketing roles at established international companies in the pharmaceutical/pet food/FMCG sectors
Proven experience in consumer and trade marketing
Excellent command of English
Motivation and proactivity
Flexibility and teamwork
What We Offer
Join a stimulating and rapidly expanding international environment
Opportunity to actively contribute to the growth of a strategic business unit
Continuing training and management development
Inclusive, innovative, talent-focused work environment
Competitive compensation package, company benefits, and opportunities for internal growth
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