About Us Prime Insights is a company connecting millions of users worldwide through our proprietary Market Research Panel apps. Our technology powers an international community, delivering a world-class survey experience for members and high-quality insights for clients. Our mission is simple yet powerful: to connect authentic members with market research surveys, enabling our clients to gain meaningful insights through online quantitative research. In return, members receive valuable rewards, ensuring genuine participation and engagement. What You’ll Do Own and enhance dashboards : Build and refine Metabase dashboards and reports to support app and web marketing initiatives. Advanced SQL analysis : Write, debug, and optimize complex SQL queries for critical reporting. Collaborate with marketing : Translate marketing questions into robust data insights-covering ROAS, cohort LTV, attribution, channel efficiency, and more. Lead attribution work : Analyze and improve attribution models across app and web (SKAN, multi-touch, and probabilistic). Work with MMP data : Integrate, validate, and analyze performance data from AppsFlyer, Adjust, Branch, and others. Support web analytics : Provide performance reporting for web channels using tools like Google Analytics. Fix data gaps : Identify inconsistencies or missing data and propose scalable solutions across app and web analytics. What We’re Looking For 2+ years of experience as a Data Analyst or Business Analyst, ideally in mobile marketing or app-based businesses. Strong expertise in SQL (comfortable with complex queries and performance tuning). Experience with BI tools such as Metabase, Looker, Tableau, or Power BI. Solid marketing analytics knowledge: ROAS, LTV, cohort analysis, user acquisition, and attribution. Hands-on experience with MMPs (AppsFlyer, Adjust, Branch). Familiarity with SKAN and probabilistic attribution methods. Understanding of web analytics tools like Google Analytics