Crm & marketing operations manager

Position OverviewWe are looking for a CRM & Marketing Operations Manager to join our newly created Business Center in Assago.This position plays a key role in managing and optimizing Redion Employee Benefits's digital marketing ecosystem, with a strong focus on platform administration, CRM campaign execution, process efficiency, website operations, clients and partners platforms, and performance reporting.Application must be submitted in EnglishKey Responsibilities (non-exhaustive list)Digital platforms & tools managementManage and optimize core marketing platforms, ensuring performance, user access and reliability.Support implementation and enhancement of tools (e.g. Salesforce Account Engagement, PiwikPro, CVENT use expansion, Automation solutions, etc.).Act as main point of contact with internal teams and external providers for platform administration and improvements; liaise with M&EC suppliers and manage invoices.Salesforce campaign execution & CRM operationsExecute and manage Salesforce campaigns (newsletters, digital communications) end-to-end.Handle contact lists, segmentation and campaign data to ensure targeting accuracy.Monitor performance, produce reports and continuously optimize campaign effectiveness.Website operations & digital journey supportManage website and portals operations, including page creation, updates, quality controls, performance monitoring.Identify and resolve issues, coordinate testing (UAT) and support releases.Events platformOversee the registration processes via the event management platform, ensuring a smooth, professional and efficient experience for attendees.Manage and implement digital campaigns for event registrations with CVENT (registration landing pages, email automation).Manage events' attendees communication (e.g. save the date, invitations, confirmations, updates, and post-event follow-ups).Performance tracking & reportingTrack and analyse campaign and website performance using key KPIs.Produce clear reports and actionable insights to support decision-making.In close cooperation with the M&EC team, enhance measurement frameworks and reporting capabilities across marketing activities.Process optimization & digital transformationIdentify opportunities to streamline and automate marketing processes.Support digital transformation through tools such as Microsoft 365 and automation solutions.Promote best practices and improve efficiency across marketing operations.Subscription and access process coordinationManage subscriptions and access processes across platforms and digital environments.Coordinate with internal stakeholders to ensure smooth and accurate process execution.Own and improve operational workflows related to client and partner digital access.Qualifications & ExperienceCollaborative, detail-oriented professional who thrives in fast-paced, international environments; able to engage stakeholders, keep projects on track, and turn complexity into clear, actionable outcomes.Strategic thinker with hands-on execution, structure, precision and energy; data-driven and uses insights to optimise performance and continuously improve results.Digitally savvy, comfortable across CRM, automation, CMS and analytics tools; solid experience in campaign execution and performance tracking—ideally including Salesforce and website management.Proactive, adaptable and solution-oriented; always looking for better ways of working and ready to take on new challenges. Creative skills (Adobe, video editing) are a plus.Minimum 5 years of experience in digital marketing, marketing operations, CRM or website management, with a track record of delivering data-driven initiatives.Strong academic background in Marketing, Communication or a related field—or equivalent hands-on experience; practical, results-oriented mindset.Fluent in the digital ecosystem, with proven experience across communication channels, tools and media; natural ability to navigate and optimise them.International exposure is a plus: thrives in multicultural environments and adapts across diverse audiences; experience in service-driven industries such as insurance or banking is advantageous.Fluent in English; additional languages are a strong asset in the global environment.Equal OpportunityRedion Employee Benefits is committed to promoting equal opportunities in employment. Candidates will receive equal treatment regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.Recruitment CommitmentRedion Employee Benefits endeavors to contact candidates within 21 days of application. However, if you do not hear back after 3 weeks then please assume on this occasion, unfortunately, you have not been successful.Privacy & Data ManagementPersonal data collected will be strictly used for recruitment purposes only. All unsuccessful applications will be destroyed within a maximum of 3 months after this recruitment campaign closing.
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