About HENDI HENDI is a leading international supplier of non-food catering equipment, offering a wide range of professional kitchen products, including appliances, buffet equipment, kitchenware, and tableware. With a strong presence across Europe and a growing global footprint, HENDI is known for its entrepreneurial spirit, practical product design, and hands-on service mentality. Founded in 1934 and headquartered in the Netherlands, HENDI operates with over 500 employees worldwide and has sales offices in 12 countries. The Italian market is a key focus for the company's growth strategy. About the Role As Head of Sales Italy, you will be responsible for developing and executing the sales strategy across Italy. You will lead and develop the national sales team, drive growth in both direct and indirect sales channels, and collaborate with international departments such as Marketing, Product Management, and Logistics. This role requires close collaboration with HENDI’s international team, particularly with the office based in Austria, including monthly coordination meetings in Austria and regular travel within Italy. To stay close to customers, sales teams, and logistics partners, your residence should be centrally located in Italy, ideally within the triangle formed by Milan, Bolzano, and Rome. Key Responsibilities Strategic Leadership: Develop and implement the commercial strategy for Italy in line with group objectives. Team Management: Lead, coach, and expand a high-performing sales team. Channel Development: Optimize the sales mix between wholesale/distribution and direct-to-customer channels. Customer Focus: Build and maintain strong relationships with key accounts, distributors, and partners. Performance Management: Monitor sales KPIs, forecast demand, and ensure profitability. Cross-functional Collaboration: Work with Marketing, Product Management, and Operations for seamless execution. Market Insights: Identify opportunities, risks, and trends within the Italian foodservice equipment market. International Coordination: Collaborate with the international commercial team, with regular meetings in Austria. Candidate Profile Proven sales leadership experience, preferably in hospitality, foodservice equipment, or FMCG industries. Deep understanding of the Italian B2B market and distribution models. Strong leadership skills and experience in building sales teams. Commercial mindset with strategic vision and hands-on approach. Advanced proficiency in Microsoft Excel for reporting and analysis. High intercultural competence and ability to operate in an international matrix organization. Fluent in Italian and English; German is a plus. Willingness to travel frequently within Italy and attend international meetings in Austria/Netherlands (70-90% travel). Residence ideally located within the Milan-Bolzano-Rome triangle. What HENDI Offers A key leadership role within a dynamic, fast-growing international company. High level of responsibility and a strong company culture focused on teamwork and customer success. An opportunity to influence HENDI’s commercial future in Italy. Close collaboration with an international team and strong group support. Application Process We look forward to receiving your CV and application in English, including your earliest start date and gross annual salary expectation. Send your application to: Ready to lead HENDI Italy’s commercial success? Apply now and be a key player in HENDI’s European growth journey. J-18808-Ljbffr