What You’ll Do
As a Social Media Strategist & Content Creator, you will own the entire content function and shape how Holifya communicates with the world. Here's what your day-to-day will look like:
Social Media Content:
* Create high-quality content every week across TikTok, Instagram, YouTube;
* Be on camera and become one of the faces of the brand;
* Produce educational, trust-building, community-driven content with fast execution and a strong point of view.
Paid Ads & Performance Content:
* Create content for Meta, Google, TikTok ads;
* Produce multiple variants for A/B testing;
* Work closely with Growth/Marketing to iterate based on performance;
* UGC-style ads, talking-head ads, community-driven creatives.
Product & Brand Content:
* Explainer videos for app and website;
* Onboarding videos for new patients;
* Testimonials and case studies;
* Brand and partnership videos.
Webinars & Live Content:
* Plan, organise, and host educational webinars;
* Coordinate with medical and clinical team;
* Manage live Q&A and community events;
* Repurpose long-form content into high-performing short clips.
Content Operations:
* Build systems so content scales;
* Brief and coordinate freelancers or creators when needed;
* Document what works so we can repeat it.
Who We’re Looking For
To excel in this role:
Must Have:
* 2–3+ years of hands-on experience in a startup, scale-up, or agency;
* A portfolio of content you\'ve personally created across multiple formats;
* Comfortable on camera—natural, confident, credible;
* Understanding of performance marketing and why content converts;
* Strong writing skills: hooks, scripts, ads, emails, landing pages;
* A strong bias toward execution;
* Fluent in Italian and English;
* Based in Milan or willing to relocate.
Nice to Have:
* Background in healthcare, life sciences, biomedical, medicine, psychology, nutrition, or adjacent fields;
* Ability to use AI tools (e.g., Sora, generative video, automation tools) to speed up production;
* Video editing skills (fast, pragmatic, not perfectionist).
What We Offer
* Flexible working hours and a hybrid work model.
Hiring Process
We believe in keeping things clear, fast, and human. Here’s what you can expect:
* CV Screening - We review your experience and portfolio links (if any);
* 90-second video – A quick video introduction to assess your on-camera presence and communication style;
* Intro Call – A first chat with our Hiring Manager to get to know each other and assess cultural fit.
* Business Case – A creative task to evaluate your visual and content thinking.
* Final Interview – A conversation with our founders: the CPO and the CEO, to discuss on business case, vision and mindset.
Diversity and Inclusion at Holifya
At Holifya, we believe that innovation thrives in a diverse and inclusive environment. We are committed to fostering a workplace where everyone—regardless of background, identity, or perspective—feels empowered to contribute, grow, and succeed.
We celebrate differences and are dedicated to creating a safe space where diversity is respected, and inclusion is second nature. Holifya is proud to be an equal opportunity employer, and we actively seek to build a team that reflects the rich variety of the communities we serve.
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