About the RoleWe are an Amazon-first supplement brand with a strong track record in the US market. We are now looking for a Senior External Traffic Manager to own and scale profitable traffic from outside Amazon into our listings.This is a sales-driven growth role. You will build and manage external acquisition channels that bring high-intent buyers to our product pages and generate measurable, incremental revenue.Social media may be part of the mix. But this is not a community management or content posting role. This is about performance, revenue, and profitability.What You Will OwnDevelop and execute a clear external traffic strategy focused on AmazonBuild scalable influencer and affiliate programsSecure and manage SEO and content partnershipsTest selective paid media channels where compliantTest and scale emerging traffic sources, such as AI-driven referral trafficTrack incrementality, profitability and impact on organic rankOwn revenue targets tied to external traffic performanceYou are accountable for commercial outcomes, and you know which channels deserve focus and which to deprioritise.Core ChannelsInfluencers and creator partnershipsAffiliate programs and review publishersPaid and organic social mediaSEO driven content and comparison platformsAI assistants and LLM-based discoverySelective performance media where compliantStrategic partnerships such as newsletters and podcastsRequired ExperienceDemonstrated experience driving external traffic to Amazon listingsClear proof of results, including revenue impact and profitabilityExperience in supplements, skincare, wellness or other high trust consumer categoriesStrong understanding of attribution and incrementalityExperience managing meaningful budgetsComfortable operating with ownership and accountabilityWhat Success Looks LikeTraffic that converts at a strong contribution marginMeasurable incremental revenue growthClear reporting and commercial clarityDisciplined testing and scalingWhat You'll GetCompeti