PJoin to apply for the strongCRM Journey Strategy Coordinator /strong role at strongZegna /strong /ppJoin to apply for the strongCRM Journey Strategy Coordinator /strong role at strongZegna /strong /ppAt Ermenegildo Zegna the talents and passion of our people are the pillars of our success. Which is why we’re looking for a strongCRM Journey Strategy Coordinator /strongin strongMilan /strong to contribute to our proud legacy and help shape our vibrant future.brstrongWhat Makes You, Makes Zegnabr/strongThe legacy of Zegna would not exist if it weren’t for the unique skills of every person on our team; the makers, masters, designers and doers. Everyone contributes.brstrongBASIC PURPOSE OF THE JOBbr/strongWe are seeking a passionate and experienced CRM Journey Strategy Coordintor to join the HQ Client Journey Team. As we continue to elevate our client engagement strategies, you will play a key role in designing, optimizing, and scaling customer journeys across all touchpoints. This is a strategic position at the intersection of data analysis, marketing automation, and CRM platform evolution, ideal for someone who thrives in transforming insights into meaningful actions. You will ensure our CRM ecosystem is built around the client, enabled by smart systems and driven by measurable results.brstrongWhat Makes Up Your Daybr/strongStep into a hands-on, minds-on work environment where every challenge and opportunity helps you realize your full potential.brstrongIn This Role, You Willbr/strongulliDesign and optimize customer journeys across key stages to increase engagement, frequency and conversion across segments /liliResponsible for the end-to-end processes in the marketing automation platform to ensure they help the business through orchestration of automated journeys. This will include piloting, testing, develop and deploy automated journeys on the dedicated platform, with the aim to improve conversions and increase retention /liliDeploy governance of the marketing automation platform and ensure successful delivery of journeys /liliPartner with global and local teams to ensure alignment with market needs, brand strategy and CRM priorities /liliAnalyze customer data and journey performance to draw actionable insights and make recommendations for improvements /liliCollaborate with CRM Data Insights team to define KPIs, understand behavioral patterns, and segment evolution /liliWork closely with IT Project Manager to share business needs and ensure they are being considered in the CRM Platform development roadmap /liliLead the realization of new journeys, from journey logic design to content flow, audience rules and performance tracking /liliEnsure journeys are scalable, measurable, and continuously improved through test learn methodology /liliContribute to the development of a strong CRM Journey strategy program, supporting retail objectives and brand elevation /liliClosely collaborate with whole CRM Journey team to guarantee alignment between journeys and related content /liliClosely collaborate with all CRM referents to adapt and/or create ad hoc journey initiatives that appeal to the local customer and his specificities /liliBuild detailed customer journey maps to communicate information concisely and cultivate a shared vision /liliEnsure customer journeys are well-documentedbr/li /ulstrongWhat Makes You, Makes Our Teambr/strongWhen you join Zegna, you join a team, working together to shape the future of our company. For this role, we’re looking for someone with:brulli5+ years experience in CRM, client journey management and marketing automation /liliProven record in designing journeys, customer engagement programs and trigger-based flows /liliStrong analytical mindset, able to interpret data and translate into actionable strategy /liliSolid experience working with CRM platforms (Microsoft DY365 is a plus) /liliDeep understanding of customer segmentation, targeting, personalization and CRM best practices /liliAbility to work in team and fast-paced environment and eager to learn to improve skillset /liliGreat communicator to promote journey strategies with stakeholders /liliStrategic mindset, organizational and interpersonal skills /liliAbility to handle multiple projects and work independently /liliFluent English, other languages a plusbr/li /ulstrongWhat Makes You, Makes Our Legacybr/strongErmenegildo Zegna Group is founded on a proud history of craftsmanship and quality dating back to 1910, with a vision to ethically create the world’s finest textiles. Zegna has since expanded to ready-to-wear, becoming one of Italy’s most successful family companies and a global luxury lifestyle brand.brThrough our vertically-integrated, sheep to shop approach, we strive to create exceptional products without compromising on quality of life for future generations. With over 500 stores and 6,500 employees worldwide, our success is inspired by our founder’s pioneering spirit and shaped by the expertise and integrity of every individual at Zegna. /ph3Seniority level /h3ullih3Seniority level /h3Not Applicable /li /ulh3Employment type /h3ullih3Employment type /h3Full-time /li /ulh3Job function /h3ullih3Job function /h3Marketing and Sales /lilih3Industries /h3Retail Luxury Goods and Jewelry /li /ulpReferrals increase your chances of interviewing at Zegna by 2x /ph3Sign in to set job alerts for “Customer Relationship Management Coordinator” roles. /h3h3BOTTEGA VENETA Southern Europe Client Development Intern /h3h3Customer Experience Marketing Specialist /h3h3Candidatura spontaneaCANDIDATURA SPONTANEA /h3h3Global Business Solutions Customer Success, Intern, Milan, 2025 /h3pWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. /p #J-18808-Ljbffr