The Group At A Glance: Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with over 90,000 colleagues and over 4,500 stores across several retail fascias in over 30 markets around the world. JD Italy counts around 90 stores with over 2,500 employees.
Retail Marketing Executive, Italy Department:
Marketing Department Location:
Milan Role Overview: We are seeking an exceptional Retail Marketing Executive, to support in delivering the JD brand’s global marketing vision across the Italian market. To advance the JD brand, maximising awareness and connection to the consumers to deliver strategies and initiatives for the region. This role will support the Sr. Marketing Executive in maximizing the profitability of Retail store estate by positively impacting footfall, Conversion, ATV, UPT and Profit Margin across all store formats through flawlessly executed consumer-relevant, marketing campaigns, promotions and in-store communication (POS).
The ideal candidate will have a strong attention to detail and have the capacity to multi-task in a fast-paced environment. It’s crucial that this individual be proactive, curious, data-minded, and actively looking for ways we can impact the consumer journey/experience to help build daily relationships with our brand.
The JD Marketing team puts the consumer at the heart of what we do to develop campaigns, content, partnerships, activations & events that elevate the JD brand and maximise consumer impact.
Key Responsibilities Support on delivering the yearly retail calendar for the Italian market, aligned with commercial objectives working closely with the Sr. Marketing Exec. all regional retail plans includes brand campaigns, third party brand campaigns and key cultural/trade opportunities (such as national holiday weekends or back-to-school season); Monitor and review all marketing promotional activity providing analysis and learnings; Work in close partnership with third party vendors to ensure all windows/POS production are on time and on budget; Work closely with your line manager and cross-functionally across Retail Operations, Brand team and Property team, to pro-actively assess any performance issues (such as persistently declining traffic or a particularly slow month) and develop the tactical Retail Marketing solutions that might be needed to address these; Help in monitoring marketing KPIs, in particular traffic and brand awareness; Support the team in successfully open new JD stores by ensuring appropriate 360 activation plans are developed, implemented and executed. Store openings should include preparation, launch and sustain phases; Support in creating weekly/monthly reporting and learning agenda, as well as in depth campaign reporting with clear success measurement and learnings; Review and refresh the retail activation toolkit to improve and advance consumer impact during key trading moments as well as store openings/events; Regularly visit key stores and key locations to gather on-field information and assess level of in-store campaign execution; Share best practices within the market and with the wider EU marketing team and critically assess how activations can be applied/expanded.
Key Relationships Marketing Manager Senior Marketing Executive – (Line Manager) Global Marketing team Buying & Merchandising Visual Merchandising Retail Operations External agencies and vendors Brand Team. Third party vendors
Skills/Experience/Knowledge Needed: 1-2 years of Retail Marketing experience within apparel, sportswear or relevant lifestyle brands/retailers High level verbal and written English and Italian, any other European language is a plus Creative mindset balanced with a strong analytical skills and ability to advise on planning Knowledge of the sports & lifestyle and youth culture: particularly interested about Team player with solid interpersonal, networking and negotiating skills. Able to manage fast paced environment. Geographically mobile.
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Apply Now button. Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of you applying, please consider your application to have been unsuccessful on this occasion Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager. Thank you again for your time.