Overview
The Vice President, Marketing and Sales (VP-MS) leads all earned revenue activities at Artis—Naples, overseeing approximately $18 million in earned revenues. Reporting to the CEO & President and working with the Board of Directors and senior leadership team, the VP-MS manages revenue and attendance projections for each season, develops and implements marketing strategies, and oversees subscription and single-ticket campaigns across print, digital, and social media channels. This role emphasizes strengthening patron relationships, loyalty-building, and attracting a broad range of audiences, using a research-based approach to developing the long-term sustainability of Artis—Naples. In addition to leading retail operations, including The Baker Museum Store, and overseeing radio and TV partnerships, the VP-MS will drive the digital transformation of engagement by enhancing social media presence and optimizing digital ticketing processes. The VP-MS collaborates closely with the development team to engage a broader demographic, advance communications, and maintain a thriving patron base. Serving as the liaison to the Board of Directors Marketing Committee, the VP-MS ensures alignment with institutional goals and directly supervises the Creative Services Senior Director, Patron Services Senior Director, Marketing Manager / Digital Strategist, and The Baker Museum Buyer and Promotions Manager.
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