General Summary
Scopra esattamente quali competenze, esperienze e qualifiche sono necessarie per avere successo in questo ruolo prima di candidarsi.
Exciting opportunity with Henry Schein EMEA as a Digital Paid Media Specialist in Europe.
This role can be located in Spain, Italy, Germany, France, Belgium, Netherlands, Poland, Czech Republic.
Key Responsibilities & Qualifications
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* Setup, manage and optimise paid campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads and other PPC platforms (such as Programmatic, LinkedIn, etc.)
* Conduct daily performance monitoring of the EMEA PPC campaigns & necessary optimisations (including bid strategy, keyword & search term review, ad copy and asset testing, goal and objective, targeting, etc.).
* Drive EMEA Shopping Campaigns: manage existing campaigns (including optimisations, analysis, opportunities & trends), and drive Shopping expansion in existing and new markets. Assist in Feed health checks, updates & unlock opportunities with CSS.
* Perform regular account audits in EMEA accounts to identify areas for performance improvement.
* Analyse campaign data to extract insights, trends, and actionable recommendations for the region.
* Create copies and assets for the PPC campaigns in any language needed, with the support of AI tools.
* Collaborate with the Analytics team ensuring performance tracking of PPC Campaigns.
* Report regularly on key performance metrics (CPC, CTR, ROAS, CPA, Conversion Rate, etc.) and learnings/conclusions of the PPC campaigns, with a vision of scaling best practices in the region.
* Support the integration of automation tools and AI-driven optimisation techniques.
* Contribute to SEO and website performance discussions where PPC overlaps with broader digital strategy.
* Assist in the creation of HubSpot landing pages for PPC Campaigns, including SEO best practices, A/B testing and measurement.
* Minimum 3+ years of hands‑on experience managing PPC campaigns, preferably in an international or EMEA context. Typically, a Bachelor's Degree or global equivalent in Digital Marketing or a related discipline.
* Proven proficiency in Google Ads, Meta Ads, Microsoft (Bing Ads).
* Excellent understanding of PPC campaigns (types, channels, structures, strategies)
* Experience with Google Analytics, Google Tag Manager, and understanding of tracking setup for conversions and audiences.
* Excellent analytical skills for data analysis and reporting.
* Experience working with large-scale budgets and multi-country campaigns.
* Experience with landing page creation in HubSpot or similar platform.
* Proficiency in ad copy and asset creation for PPC campaigns.
* Knowledge of other digital channels (SEO, Social, Programmatic, Email).
* Google Ads Certification is preferred.
* Strong English communication skills – written and spoken fluency required. (other European languages is a plus)
* Agency experience is an advantage (although not a requirement)
Ready to make an impact within our EMEA team? xjrgpwk Join us at Henry Schein!
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