Abbey Blue Education Ltd is seeking a Digital Marketing Expert for their expanding business based in Wexford.
The successful applicant will ideally have a degree or diploma level qualification in digital marketing or a related
field. A minimum 3 years related experience is essential.
The role will focus on building brand awareness, developing and implementing effective digital marketing strategies to drive online traffic and maximise sales.
1. Social Media Management : Using various online platforms, develop social media strategies to enhance brand visibility and engagement. Monitoring social media channels for trends, customer feedback and opportunities for interaction.
2. Production of compelling and visually appealing digital content, aligned with brand guidelines. Develop promotional campaigns and advertisements for online channels.
3. Planning and executing targeted email campaigns to drive customer retention, promotions, and loyalty programs. Managing email lists and analyzing campaign performance for continuous improvement.
4. Website Management : Maintaining and updating the Employer website with relevant content, promotions, and product information, optimizing the website for SEO and user experience.
5. Utilizing analytics tools to track and measure the effectiveness of digital marketing efforts. Generating regular reports on key performance indicators, providing insights and recommendations for improvement.
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