Overview
Bybit is a leading global cryptocurrency exchange. We are expanding in Europe with a European headquarters in Vienna, Austria, and we support a global user base with 24/7 customer support, security, and regulatory compliance.
Job Overview :
We’re looking for a Community & Marketing Assistant to support our efforts in Italy. You’ll play a key role in managing local crypto communities, executing marketing campaigns, and supporting day-to-day marketing operations. This is an excellent opportunity for someone passionate about Web3 and eager to grow within a global team.
Responsibilities
* Develop marketing strategies to drive brand positioning and awareness, user acquisition, and support the Italy markets to boost their business plans.
* Collaborate with cross-functional teams (Growth, Product, Community, Compliance) to ensure marketing initiatives are tailored to local user behavior, regulations, and cultural context.
* Manage partnerships with Italian media and other relevant key players at the Italy level, and with communities to promote Bybit through online and offline channels.
* Plan and support regional marketing campaigns (e.g., referral programs, promotions, airdrops, webinars, AMAs, trading competitions) together with offline events across Italy targeting key markets.
* Monitor campaign performance and user acquisition data, and iterate based on ROI and engagement.
* Stay informed about local crypto trends, competitor activity, and relevant regulatory shifts to inform campaign and positioning strategy.
Qualifications
* 3+ years of experience in regional or digital marketing, with proven success in building events, PR, and marketing initiatives.
* Deep understanding of the crypto user base, culture, content channels, and market dynamics at the Italy level.
* Familiarity with marketing tools and platforms (e.g., CRM, analytics, event checklists and roadmaps, social platforms like X/Twitter, YouTube, TikTok, Telegram, Discord, etc.).
* Experience working with KOLs, affiliates, and community partners in the Web3 or fintech space.
* Proactive, creative, and able to manage multiple campaigns with limited oversight.
* Results-oriented with strong skills in performance tracking and reporting.
* Based in Italy and able to attend industry events or manage activations when needed.
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