We're caring, like a family, and not only internally, but also in the wider communities in which we operate. We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure. We're passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work: we commit energy, heart and soul. Together, our values help us create what we're most proud of: our True Heart and Winning Spirit – both in our home markets and across the world.
As the Business Manager On Trade in the area, you will be accountable for creating value through driving sales and developing strategic relationships with key customers in the area assigned. You will create the legacy of Bacardi and drive key decisions that will significantly affect Bacardi's full portfolio presence in the Italian On trade. Your deep commercial knowledge, ability to develop strategic relationships and lead and inspire a Sales team will be key to your success in this role.
You will be responsible to deliver key revenue and commercial targets as determined by the Country financial plan.You will be accountable for the implementation of the customer and shopper programs within your channel as agreed in the Country Integrated Activity Plan (IAP).You will drive use of Commercial Excellence assets (e.g. Pictures of Success) and approach to activate our brands to influence consumers at the point of purchase.You will identify opportunities for new business development and provide critical input into the development of category and channel plans.As a result, you can expect to be travelling extensively within your area in order to stay connected to all stakeholders.Deliver on Pictures of Success, temporary activities and new business targetsUnderstand customer strategy and how to leverage the Bacardi value proposition to grow mutual businessWork close with the On-trade Area Manager to build a shared sense of purpose among your teamsDrive value share growth of key Bacardi brands in Key AccountsCommercial scorecard: Achieve goals defined in Commercial Scorecard and Country Capability Action PlanTalent: Deliver against talent management objectives