PpGet AI-powered advice on this job and more exclusive features. /p pDirect message the job poster from APP Group /p h3Global Executive Development Retention | HR Partner, Talent Acquisition Expert /h3 pAs the head of the company's tissue business in a newly developed European country market, this role is responsible for the comprehensive strategy formulation and execution for market entry, business development from scratch, and the establishment and management of a localized team. The core mission is to successfully build the company's brand presence, achieve sustainable sales growth and market share acquisition within 18-24 months, and lay a solid foundation for long-term growth in the European market. /p h31. Market Strategy Business Planning /h3 ul liConduct in-depth research on the tissue market landscape, consumer habits, channel structure, and competitive environment in the country. Submit and gain headquarters approval for the inaugural "Market Entry and Three-Year Business Development Plan" /li liReport containing specific market size data, primary channel strategy (e.g. hypermarkets, e-commerce platforms), competitor analysis, and preliminary financial models. /li liLead business negotiations and finalize cooperation agreements with key retailers, supermarket chains, local distributors, and mainstream e-commerce platforms in the target country. Secure stable initial orders by successfully onboarding at least 3 key channel partners within the first year. /li liSigned cooperation agreements, quarterly sales revenue, number of new key accounts. /li /ul h33. Localized Operations Team Building /h3 ul liEstablish and lead the initial local team (including sales, marketing, operations). Complete hiring for core positions and establish team management systems compliant with local regulations and company culture within the first 6 months. /li liTeam formation completion rate, local employee retention rate, team performance evaluation results. /li /ul h34. Product Supply Chain Coordination /h3 ul liPropose localization adaptations for product specifications and packaging design to headquarters based on local market needs. Collaborate closely with the group supply chain department to optimize logistics from production to local warehousing, specifically addressing cost challenges related to the low-density, high-volume nature of tissue products. Aim to keep logistics costs within budget in Year 1. /li liNumber of submitted localization proposals, logistics cost ratio, on-time order fulfillment rate. /li /ul h35. Brand Building Marketing /h3 ul liDevelop and execute annual brand marketing plans, integrating online and offline resources to enhance brand awareness. Prioritize e-commerce and new retail channels, targeting an e-commerce sales contribution of over 20% of total sales by Year 2. /li liBrand awareness survey results, e-commerce sales contribution ratio, marketing campaign ROI. /li /ul h36. Financial Management Risk Control /h3 ul liOversee budgeting, cost control, and profit target achievement for the new market. Ensure healthy accounts receivable and stringent credit risk control to achieve positive cash flow. /li liBudget attainment rate, gross profit margin, days sales outstanding (DSO). /li /ul h3Professional Experiences /h3 ul liFinancial Data Analysis: Proficiency in interpreting financial statements and using data for business decision-making. /li liSupply Chain Understanding: Knowledge of cross-border trade, logistics, and supply chain management fundamentals. /li liEntrepreneurial Spirit: Results-driven, self-motivated, capable of leading teams in resource-constrained, ambiguous environments. /li liLeadership: Ability to build, motivate, and develop high-performing cross-cultural teams. /li liCross-cultural Communication: High cultural sensitivity and adaptability. Fluent English (written and spoken) is mandatory. Proficiency in a local European language (e.g., German, French, Polish) is a significant advantage. /li liProblem-Solving: Analytical thinker, able to identify key business challenges and coordinate resources to deliver innovative, practical solutions. /li liBachelor's degree or above, preferably in Marketing, International Trade, Business Administration, or related fields. /li liMinimum 8 years of experience in the FMCG industry, with at least 5 years focused on the European market. Experience in the household paper or tissue industry is highly preferred. /li liProven success in greenfield market development (from zero to one) in a new country, with full-cycle involvement from market research, strategy, channel setup, team building to profitability. /li liExtensive experience and a strong network dealing with major European retailers (e.g., Metro, Carrefour, Aldi) or key local channels. /li liManagement experience at a Regional General Manager or Country Manager level in a multinational corporation, leading cross-cultural team’s communicator. /li /ul h3Seniority level /h3 ul liDirector /li /ul h3Employment type /h3 ul liFull-time /li /ul h3Job function /h3 ul liBusiness Development, Sales, and Marketing /li liIndustries: Consumer Services /li /ul pReferrals increase your chances of interviewing at APP Group by 2x /p h3Vice President, Relationship Management, Europe (Italy Monaco) /h3 pWe’re unlocking community knowledge in a new way. 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