Customer activation senior manager

Ph3Experteer Overview /h3pIn this role you will design and lead omnichannel customer activation programs that connect data, technology, and content to deliver personalized experiences across the customer journey. You will shape Costa’s customer engagement strategy, aligning activation with commercial goals and multi‑market execution. You will own end‑to‑end activation across owned channels, paid media, and human touchpoints, ensuring consistent impact and measurable value. You will collaborate with IT, Martech, and business teams to embed personalization, predictive insights, and dynamic content at scale. /ph3Retribuzione / Benefits /h3ulliDesign, implement, and optimize end‑to‑end omnichannel journeys across CRM, digital platforms, media, and offline interactions /liliOrchestrate activation levers across owned CRM channels (email, SMS, push, WhatsApp) and align with paid, digital, and sales channels /liliIntegrate content strategy, segmentation, personalization, and execution into a unified framework using the CDP /liliManage external service providers and collaborate with IT, Digital, Martech, and other stakeholders for flawless execution /liliOversee technical execution of campaigns (setup, QA, automation logic, tracking) and ensure data integrity /liliDefine contact strategies, priorities, and rules; govern lifecycle journeys and outbound campaigns /liliMonitor performance metrics (engagement, conversion, retention, CLV) and drive continuous optimization /liliLead cross‑market activation with data‑driven insights, GDPR compliance, and a test‑and‑learn approach /li /ulh3Responsabilità /h3ulli10+ years of experience in CRM, customer activation, lifecycle marketing, personalization, and Martech‑driven projects /liliProven omnichannel orchestration across CRM, media, digital, and offline channels /liliStrong expertise in customer experience, digital transformation, journey orchestration, campaign management, and personalized content frameworks /liliHands‑on experience with marketing automation platforms and personalization engines /liliStrong analytical skills with ability to translate data into activation strategies /liliExcellent project and stakeholder management in complex, cross‑functional initiatives /liliUnderstanding of full marketing mix, QA, tracking, and campaign operation /liliExperience in multi‑market environments; familiarity with predictive models and dynamic content systems /liliExperience mentoring technical and business teams /liliFluency in English and Italian /liliStrategic, commercial mindset with collaborative, fast‑paced approach /li /ulh3Requisiti fondamentali /h3ullidaily meal vouchers /liliexclusive discounts /lili platform access /lilifree medical insurance /lilifamily welfare benefits /lilidiscounts on cruises and onboard services /li /ul /p #J-18808-Ljbffr