Experteer OverviewAs Marketing Director in Sephora Italy, you lead the marketing function to grow traffic, brand awareness, and customer loyalty within a fast‐paced, inclusive beauty community. You shape integrated marketing plans across COMM, PR, EVENTS, and CRM, aligning with Sephora's mission to inspire and include. You manage partnerships, co‐branded campaigns, and large‐scale activations, while optimizing ROI and budget allocation. You will work with cross‐functional teams to deliver impactful, differentiated experiences that resonate with local markets.Retribuzione / BenefitsIncrease traffic in Physical and Online storesDevelop and implement integrated marketing strategy to grow market share and brand awareness across COMM, PR & EVENTSPlan and execute full‐funnel media and advertising strategies for Sephora and partner campaignsCreate and implement social media strategies for Sephora Italy across Facebook, Instagram, TikTok, Pinterest, YouTubeLead PR and digital PR to maintain relevance in the Italian marketCoordinate influencer collaborations to preserve authentic voice and maximize reachDevelop and publish original content across platformsPlan sponsorships, branded events, and large‐scale consumer activationsManage budget allocation across projects to hit country goalsCultivate and strengthen loyal customer base; expand loyalty program and reduce inactivity/churnDevelop commercial plans and actions to optimize customer behavior and ROIAnalyze customer data and share insights with stakeholdersEnsure flawless in‐store visual merchandising and maximize conversionDevelop in‐store activations for key promotional periodsResponsabilità10+ years of experience in marketingat least 5 years of experience in a leadership roleexperience in retail preferredproven ability to develop and implement strategic marketing plansexcellent project management skills with multi‐project handlingproven leadership with team development experienceexcellent communication and collaboration skills with internal and external partnersstrong analytical skills to monitor and report marketing performanceup‐to‐date knowledge of market trends and competitive landscapeRequisiti fondamentaliflexible hourssmart workingwelfare offersdiscounts on Sephora and LVMH productsfree beauty productsteam events and activities
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