Ph3Omnichannel Trade Marketing Director /h3 pJoin adidas Europe and shape the future! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey. /p pAt adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey? /p h3Purpose of the role /h3 pCreate, drive and execute the Omni-Channel Activation Plan locally and coordinate its consistent execution across all consumer touchpoints in line with Country guidance. Own and develop the brand activation strategy by creating a cohesive vision for all Omni channel (Wholesale, Retail and eCom) marketing initiatives. Execute marketing strategies in the best possible way, ensuring optimal amplification of the campaign message at the point of sale and maximising in‑store conversion. /p h3What you’ll do /h3 ul liImplement the Italian Omnichannel Marketing strategy by ensuring: ul liMaximum amplification of campaign messages, through the activation of all physical touchpoints: WHS, OC and Franchise /li liA maximisation of in‑store conversion through relevant consumer initiatives /li /ul /li liMaximise business opportunities in the WHS channel: ul liCreation of strategies in synergy with Sales and Brand departments that maximise the WHS within the Customer for the categories under its management /li liOptimal management of marketing campaigns and in‑store visibility /li liOptimisation of the assortment in accordance with strategic priorities and communication campaigns /li /ul /li liMaximise business opportunities in BC and Franchise channels: ul liA unified strategy that maximises messaging and campaign activations in both store formats in synergy /li liMaximise visibility and initiatives to optimise engagement, in‑store traffic and conversion in BC and FS /li liUsing BC and Franchise as the last mile of the marketing strategy to amplify Brand campaigns and work from awareness to conversion on a growing consumer target, with a focus on Gen Z and Gen Alpha /li /ul /li liDrive and initiate an exciting consumer experiential event at the store level in cooperation with BA, Brand Communications, BU and Sports Marketing, BU team /li liDevelop in‑store campaign and promotion that drive consumer traffic buying /li liMentor and guide the team, through: ul liBuilding a winning, innovative and market‑leading team /li liCreating a motivated and engaged team /li liCreating ad‑hoc development and career paths, capable of ensuring an adequate balance between talent turnover and retention /li liAchieving a rotation of resources to create rounded, not over‑specialised roles and skills for future growth /li /ul /li /ul h3Additional responsibilities /h3 ul liImplement the CTC distribution platform finalising the key destination doors sell‑in packages /li liDeliver appropriate channel activation sell‑in tools at Sales Launch period /li liPlan resources to guarantee perfect execution at POS /li liAssist in creating seasonal account plans that outline aspects of activation, both in‑store and out‑of‑store in collaboration with Business Unit (BU) and channels /li liEnsure all retail space management solutions are partnered with the best point‑of‑sale with regular updates /li liReport on performance of Omni‑Channel marketing initiatives to ensure its optimal marketing activities /li liProvide input on global toolbox performance to Global Concept‑to‑Consumer to pursue further improvement /li liShare and implement global ISC and VM strategies with Business Unit (BU) and channels in sell‑in stage and manage executional excellence to maximise sell‑out /li liExecute brand concepts with special emphasis on key destination doors, in close collaboration with BU, CTC and Sales team /li liPlan and manage Omni‑Channel MWB to ensure a right investment decision and ROI analysis /li liMonitor performance /li /ul h3Skills you’ll need /h3 ul liSignificant knowledge of the full marketing mix (advertising, events, sponsorship, retail) with a major sales or retailer (sporting goods industry preferred) /li liLeading and managing a diverse team /li liMarketing budget management /li liAdvanced user of MS Office suite of products /li liExperience in both market and above-market organisation preferred /li liStrategic thinking, problem definition, data synthesis and innovative solution development with strong execution focus /li liProven project management skills /li liStrong communication (written, verbal) and facilitation skills for small and large groups /li liAbility to deliver persuasive presentations on complex topics to diverse audiences /li liAbility to manage through change, make decisions and act comfortably with risk and uncertainty /li liFluent in English /li liExperienced people manager /li /ul h3Main requirements /h3 ul li+8 years of Sales, Marketing and/or communication experience /li li+4 years of experience leading a team /li /ul h3Life at adidas /h3 ul liAnnual bonus /li liMeal voucher /li liGym and sports opportunities /li liFree access to self‑learning platform /li liEmployee Assistance Program (personal counselling) /li liHybrid working model /li /ul h3Culture /h3 ul liCOU RAGE: Speak up when you see an opportunity; step up when you see a need /li liOWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow‑through /li liINNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things /li liTEAM PLAY: Win together. Work collaboratively and cultivate a shared mindset /li liINTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards /li liRESPECT: Value all players. Display empathy, be inclusive and show dignity to all /li /ul h3DEI Statement /h3 pWe strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. /p h3Job Details /h3 pJob Title: Omnichannel Trade Marketing Directorbr/Location: Milanbr/Team: Brand Management Communicationsbr/Country/Region: ITbr/Contract Type: Full timebr/Number: br/Date: Nov 28, 2025 /p /p #J-18808-Ljbffr