PAnsys is now a part of Synopsys. Synopsys, Inc. (Nasdaq: SNPS) accelerates technology innovation from silicon to systems. Catalyzing the era of pervasive intelligence, we deliver design solutions, from electronic design automation to silicon IP, to system design and multiphysics simulation and analysis. We partner closely with our customers across a wide range of industries to maximize their RD capability and productivity, powering innovation today that ignites the ingenuity of tomorrow. Learn more at /ppSummary and Role Purpose /ppThe Field Marketing Specialist will develop and manage marketing programs for the ANSYS regional sales teams. This position works closely with key program stakeholders including product marketing managers, industry marketing managers, product managers, support teams and ANSYS regional sales teams. The primary objective of the role is demand generation through successful campaign execution and understanding of key territory and industry trends, strategic market opportunities and sales priorities. /ppKey Duties and Responsibilities /ppResponsible for planning and executing marketing strategies. /pulliActivity planning: Develop and implement a marketing plan for accounts based on an industry or region with supervisor support in collaboration with the field marketing team and local Sales. /liliActivity execution: Implement marketing activities and initiatives at industry level, ensuring they align with broader company objectives and resonate with industry audience. /liliProgram management: Manages overall process of planning, organizing, and executing campaigns from start-to-finish. Define in-person and virtual event experiences, including shaping the event themes, content, agenda, and goals. /liliReporting analytics: Monitoring the effectiveness of marketing activities and providing reports on campaign performance, including metrics like attendance, lead generation, etc. /li /ulpMinimum Education/Certification Requirements and Experience /pulliBachelor's degree in marketing, business administration, or related field /liliA minimum of 2 years of experience in marketing /liliAbility to successfully execute a variety of marketing programs, including targeted direct mail and email, field events, social media, executive engagements, awareness campaigns /liliExperience with marketing automation systems to successfully run campaigns /liliAbility to work very independently and collaborate with cross-functional teams /liliAnalytics, reporting, and written communication skills /liliExperience with marketing tactics including event management – physical and virtual- campaign execution, paid media, paid social, content syndication, and experience with the modern marketing technology stack (Pardot, Salesforce, Monday.com) is preferred /liliFluent in English and Italian; at least intermediate proficiency in Spanish /liliAbility to travel up to 25% /li /ulpPreferred Qualifications and Skills /pulliAn MBA or other advanced degree is a plus. /liliExperience in B2B and B2C demand generation environment preferred /liliAbility to earn trust through performance and relationship-building /liliPrior experience working in a technical business setting with engineers or in engineering simulation is a plus /liliAbility to work independently and flexibly, with excellent team working skills /liliCompetent in design software applications such as Photoshop Adobe Express /liliHighly reliable: attention to detail and accuracy is a must /liliPrior experience working in a technical business setting /liliPermanent resource based in Milan – home office possibility with 1-2 days a week in the office. /li /ulpRewards and Benefits: /ppWe offer a comprehensive range of health, wellness, and financial benefits to cater to your needs. Our total rewards include both monetary and non-monetary offerings. Your recruiter will provide more details about the salary range and benefits during the hiring process. /ppAt Ansys, part of Synopsys, we want talented people of every background to feel valued and supported to do their best work. We consider all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, age, military veteran status, or disability. /pp#LI-Hybrid /p