Ph3Job Description /h3pBuild your career. Shape the future of digital banking in Italy. /ppAt ING Italia, you will have the opportunity to build a career as unique as you are. We offer a dynamic, inclusive and entrepreneurial environment, empowered by global scale, advanced technology and a strong “Orange Code” culture. /ppWe value diverse perspectives and bold thinking, and we rely on your leadership to continuously improve how we serve our customers in Italy. /ppAs Tribe Lead Growth, you will play a pivotal role in bshaping ING Italy’s digital growth agenda /b, leading cross‑functional teams to bdeliver a best‑in‑class customer experience /b while driving sustainable and scalable growth. /ppThe purpose of this role is to bbuild and scale a growth engine /b that accelerates customer acquisition and development while reducing attrition, leveraging advanced analytics, martech capabilities and digital marketing excellence. /ppThe bGrowth Tribe /b has full ownership of the bend‑to‑end digital sales funnel /b across products, with a strong focus on: /pulliAcquiring bnew‑to‑bank customers /b /liliActivating bnewly acquired and low- or non‑active existing customers /b /liliDeepening customer relationships through bincreased product penetration /b /li /ulpThis role is critical in integrating bdata‑driven strategy with end‑to‑end digital execution /b, ensuring sustainable growth for ING Italia. /ph3Your responsibilities /h3pbLead End‑to‑End Digital Acquisition Strategy /b /pulliOwn and evolve the full digital acquisition strategy across the entire sales funnel. /liliIntegrate performance marketing, SEO, paid media and conversion optimization into a coherent growth approach. /liliOptimize digital marketing investments by increasing proximity to media auctions and strengthening internal digital media buying capabilities. /liliEnsure governance alignment with Brand, Marketing Communications. /li /ulpbDrive Continuous Performance Optimization /b /pulliMonitor and improve core KPIs including Cost per Acquisition (CPA), conversion rates, customer growth and channel quality. /liliDrive iterative optimization of landing pages and digital funnels in close collaboration with Product Tribes. /li /ulpbDevelop and Execute Customer‑Centric Growth Strategies /b /pulliDefine and implement strategies to accelerate growth in primary, mobile and active customer segments. /liliOperate autonomously to deliver development and retention initiatives alongside product‑led campaigns. /liliOrchestrate omnichannel commercial communications and manage a dedicated below‑the‑line (BTL) incentives budget. /li /ulpbDeliver Customer Insights Across Private Individuals (PI) Organization /b /pulliProvide customer insight services to Tribes. /liliFoster data fluency across teams by embedding analysts into product squads. /liliOwn customer analytics craftsmanship, methodology and Customer 360° data assets. /li /ulpbOwn and Evolve the Martech Ecosystem /b /ppOversee the full Martech stack, including: /pulliDigital analytics /liliA/B testing and experimentation /liliCampaign orchestration /liliContent management systems /liliAttribution and measurement models /li /ulpEnsure the platform enables scalable, insight‑driven growth initiatives across ING Italia. /ppbSegment‑Specific Martech Enablement /b /pulliWhile the Growth Tribe primarily supports the Private Individuals segment, enable Martech solutions for other segments in the Bank. /liliEnsure clear segmentation ownership, where business logic and strategy remain with each segment. /li /ulpbAdvance Growth‑Focused Analytics Capabilities /b /pulliDevelop and deploy advanced analytics models focused on customer growth, lifetime value and churn prediction. /liliCollaborate closely with Local Data teams and Global Analytics communities. /li /ulpbPeople Leadership /b /pulliLead a high‑performance, purpose‑driven Tribe. /liliCreate clarity of mission and inspire teams around ING’s strategic ambitions. /liliEnsure strong engagement, capability development and craftsmanship excellence. /liliCoach and empower leaders to continuously build skills, knowledge and ownership across the Tribe. /li /ulpbRisk, Compliance Governance /b /pulliEnsure full compliance with ING policies, local regulation and the ING risk management framework. /liliMaintain strong understanding of regulatory requirements impacting digital sales and product management. /liliEnsure risks are identified, documented and managed within agreed timelines. /li /ulpbMajor Challenges /b /pulliLeading complex cross‑functional teams in an agile, data‑driven environment. /liliBuilding and scaling capabilities required to deliver ambitious growth strategies. /liliBalancing KPIs across customer outcomes, financial performance, risk and balance sheet metrics. /liliGenerating alignment, energy and commitment across ING Italia to the digital growth agenda. /liliStaying ahead of market, technology and customer behavior trends. /liliInfluencing beyond formal hierarchies and collaborating across Tribes for the benefit of customers. /liliEngaging and energizing senior stakeholders at local and global level. /li /ulpbYour profile /b /pulli10+ years of relevant experience, ideally in banking, fintech or digital‑first organizations, strong international exposure, and fluency in English (Italian is a plus). /liliProven ability to lead large, cross‑functional agile teams, fostering high performance, engagement and craftsmanship. /liliDeep expertise in digital growth, performance marketing and end‑to‑end funnel optimization, from acquisition to activation, retention and cross‑sell. /liliA strong data‑driven mindset, with hands‑on experience using analytics, experimentation and customer insights to steer strategic and operational decisions. /liliSolid knowledge of Martech ecosystems and the ability to scale platforms and capabilities across business segments. /liliStrong commercial and strategic acumen, including pricing and incentive management, balancing customer value, financial performance and risk. /liliExcellent stakeholder management and influencing skills, with the ability to align local and global teams beyond formal hierarchies. /liliHigh awareness of risk, compliance and regulatory requirements, ensuring growth initiatives are executed safely and responsibly. /li /ulpbWorking conditions: /b Full Time /ppbDuration: /b Permanent /ppbLocation: /b Milan (hybrid) /ppbAbout ING /b /ppING offers many opportunities to build a diverse and rewarding career. You will be joining an international innovative digital bank, the first in Italy to adopt a fully flexible smart working model, and you will be working in a stimulating environment where you can grow both as an individual and as a professional. /ppOur purpose - empowering people to stay a step ahead in life and in business - represents our belief in people’s potential. We don’t judge, coach or to tell people how to live their lives. We empower people and businesses to realize their own vision for a better future. /pp#doyourthing is our brand direction with us each and every day. It is how we articulate our purpose and our promise to make banking frictionless to the world. ‘do your thing’ is about people being free to live the life they want to live, knowing that they will make their world a little better for it. /ppDo you think you are "a step ahead"? Apply now! /ppbThe benefits of joining ING /b /ppIn addition to being a part of a great team, working in a fun and innovative environment, we offer: /pulliSuper flexible smart working /liliCompetitive base salaries and performance based bonuses /liliDiverse cultures Innovative mindsets /liliInternational Environment /liliCommitment to sustainability /liliLots of training development opportunities to help you grow /liliLots of moments dedicated to physical and mental well-being /liliA special day off when it is your birthday: we call it #doyourbirthday! /liliAnd of course we can’t forget: free water coffee at the office! /li /ulpbOur Commitment /b /ppDiversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates. /ppbJob Application Safety Reminder /b ⚠️ /ppWe’re seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING: /pulliApply only via official ING platforms: ING uses bWorkday /b as its internal recruitment system. Applications should be submitted only via our official career site. /liliCheck the sender’s email carefully: legitimate communication will always come from: @ing.com and/or @myworkday.com /liliNo payments or banking details will ever be requested. If someone asks for this information, it’s a scam. /li /ul /p #J-18808-Ljbffr