PABOUT US: /ppOur company: /ppFounded in 1981, TCL Electronics (HKSE 01070), is a leading company for Consumer Electronics with 25.000 employees across 78 countries and is now ranked n°2 worldwide LCD TV supplier. /ppTCL Electronics has developed specific expertise, promoting vertical integration, i.e. manufacturing of its LEDTVs from A to Z. /ppWe are official partner of the Country Football Team. /ppTCL’s slogan or signature, « The Creative Life », sets the tone. /ppbr/ppOur strengths: /pp• Taste for challenge of all teams /pp• High development ambitions /pp• International outreach /pp• Industrial vertical integration /pp• European HQ based in France, just a stone’s throw from Paris (Issy les Moulineaux) /ppFor more information, kindly visit our website. /ppbr/ppRole Overview: /ppThe Trade Marketing Specialist will develop and execute strategies to increase sales through trade partners. /ppResponsibilities include online / offline campaigns plan, delivery and result monitoring coordinating with sales teams. /ppThis role bridges marketing and sales, ensuring that the company's products are effectively marketed at the trade level to boost sell-through. /ppbr/ppKey responsibilities /pp• Strategy and planning: Develop and implement trade marketing plans and promotional /ppactivities to meet business objectives. /pp• Sales support / Campaign Plan: Create and distribute sales materials, like promotional flyers, online visual, define ATL campaign including TV / RADIO / digital assets with retail partners. /pp• Partner collaboration: Build and maintain strong relationships with retailers to understand their needs and implement joint initiatives. /pp• Channel management: Ensure brand visibility and consistent implementation of promotional campaigns across all relevant trade channels. /pp• Data analysis: Analyze market data, sales reports, and competitor activity to measure /ppcampaign effectiveness and identify areas for improvement. /pp• Cross-functional coordination: Work closely with the sales and marketing product and communication teams to ensure alignment between consumer marketing and trade strategies. /ppbr/ppEssential skills and qualifications /pp• +5 years experience in same role within CE market /pp• Strong understanding of marketing and sales principles. /pp• Excellent communication, negotiation, and relationship-building skills. /pp• Strong analytical skills to interpret data and generate actionable insights. /pp• Proficiency in Microsoft Excel and PowerPoint is often required. /pp• A bachelor's degree in business, marketing, or a related field is typically required. /pp• Ability to think critically and creatively. /pp• A proactive, commercial mindset /p