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Global marketing intelligence sr. specialist

Sesto San Giovanni
Experteer Italy
Pubblicato il Pubblicato 11h fa
Descrizione

Ph3Experteer Overview /h3 /brpIn this role, you will transform marketing data into actionable insights that drive brand, digital, and trade decisions. You will embed intelligence across Campari Group, connecting analytics to brand-building and marketing effectiveness. You’ll evangelize data-driven storytelling to improve cross-channel communications and platform activation, with a focus on paid, owned, and earned media. This is a hands-on position that partners with global and local teams to shape strategic decisions and performance measurement. /p /br /brh3Retribuzione / Benefits /h3 /brul /brliCreate data-driven stories that influence business and marketing choices /li /brliDevelop reports on brands, competitors and consumers across major digital channels /li /brliTranslate analyses into clear stakeholder recommendations /li /brliDefine north-star metrics and signals to demonstrate business impact /li /brliIdentify critical signals within large data sets /li /brliCollaborate with regional/global stakeholders to set priorities and questions /li /brliPartner with vendors to specify models and analytical approaches /li /brliGuide vendors to deliver robust analyses and insights /li /brliCollaborate with digital leads and brand teams to activate insights and evolve digital PR/talent programs /li /brliExplore new models and opportunities to enhance decision-making /li /br /ul /br /brh3Responsabilità /h3 /brul /brli5+ years of experience in marketing with measurement analytics or data-driven roles /li /brliProven ability to turn data into actionable marketing insights /li /brliFluent English; other languages a plus /li /brliStrong understanding of brand insights, consumer behavior, competition, and marketing effectiveness /li /brliKnowledge of digital marketing and measurement tools (analytics, social listening, media, CRM, and search data) /li /brliProficient data visualization skills and dashboards /li /brliExcellent storytelling, communication, and stakeholder management skills /li /brliStrategic, hands-on, delivery-focused mindset /li /brliCurious, proactive, and capable of working across cultures /li /brliWillingness to travel when needed /li /br /ul /p #J-18808-Ljbffr

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