Trade Marketeer Food Service
Apply locations : Remote, Italy | Time type : Full time | Posted on : Posted 24 Days Ago | Job requisition id : Req-257990
As a Trade Marketeer in Italy, you will be responsible for executing and implementing marketing and trade marketing initiatives to support LW's value and volume ambitions within the country.
You will play a pivotal role between Core EMEA Marketing and local Sales Execution, aligning both sides on key priorities.
Deep understanding of business and Route to Market strategies is required to support both Pull and Push initiatives.
What do you do?
* Ensure consistent deployment and execution of EMEA marketing campaigns and initiatives.
* Deploy local campaigns following EMEA Marketing guidelines.
* Contribute to improving the effectiveness of all sales funnel steps to generate qualified leads.
* Enable and equip the sales team to practice consultative selling, making them preferred partners to customers.
* Collaborate with the Marketing Manager and Country Sales Manager to build and implement PULL & PUSH trade marketing plans and activations in Italy.
* Contribute to the long-term Route to Market strategy and develop initiatives in focus segments.
* Align timing of launches and campaigns with customers and the sales team.
* Support the development of the country’s Annual Operating Plan.
* Identify opportunities to improve customer engagement across channels and regions.
* Stay informed on market trends, industry standards, and competitor activities.
What do you bring?
1. At least a bachelor's degree in Marketing, Marketing Communication, or Category Management.
2. 3-5 years of marketing experience in the Foodservice sector within Italy; FMCG experience is a plus.
3. Understanding of channels and customer needs.
4. Ability to handle matrix organizations with strong negotiating skills.
5. Fluent in English; knowledge of other European languages is beneficial.
6. Strong communication skills.
7. Willingness to travel within Italy and to the Netherlands; flexibility is essential.
We offer a challenging role in a dynamic, growing organization in the food industry, emphasizing personal and professional development. Our culture is built on values : Integrity, Teamwork, Inclusion, Drive for Results, and Empowerment. At Lamb Weston EMEA, we see opportunities in everything, including potatoes. What opportunities do you see?
About Us
We value ambition, initiative, innovation, and collaboration—both with colleagues and partners across the supply chain. We are committed to sustainability and making a positive impact on the environment and society. Join us to grow personally and professionally in a company dedicated to responsible growth and opportunities for all.
J-18808-Ljbffr
#J-18808-Ljbffr