Sunset Hospitality Group (SHG) is a leading multinational lifestyle hospitality group, with a wide portfolio encompassing Hotels & Resorts, Restaurants, Beach Clubs, Nightclubs, Fitness Centers, and more.
SHG operates over 81 venues in 25 countries with a commitment to deliver authentic and diverse hospitality experiences that bring people together, all around the world.
From the Sunset Hotels & Resorts division, we are seeking a creative, strategic, and brand-oriented Marketing & PR Manager for METT Milan Torre Velasca, our new Residences & Suites project located in the iconic Torre Velasca, in the heart of Milan.
Main responsibilities
* Brand Positioning & Concept Communication: Develop and execute creative marketing strategies to elevate the identity of the property within the luxury lifestyle and hospitality space, ensuring alignment with brand standards and values.
* Marketing Operations & On-Site Activation: Ensure the effective execution of all marketing operations on-property, coordinating closely with department heads to align campaigns, brand materials, and guest-facing
* PR, Press & Media Relations: Plan and manage public relations initiatives, including organizing press trips, liaising with media contacts, and securing coverage across relevant print and digital platforms to increase brand visibility and reputation.
* Social Media & Influencer Marketing: Oversee the management of all social media channels, ensuring engaging and on-brand content. Build and nurture collaborations with key opinion leaders, influencers, and brand ambassadors to drive awareness and engagement.
* Website & Digital Presence: Manage the official website content and updates, ensuring accuracy, brand consistency, and optimal user experience. Coordinate with digital partners to improve visibility, SEO, and traffic performance.
* Strategic Partnerships: Identify and manage partnership opportunities with local and international brands, lifestyle platforms, or destination initiatives that align with the property’s positioning and enhance guest experience.
* Market Research & Consumer Insights: Monitor market trends, competitors, guest behavior, and industry developments to identify opportunities and recommend product, service, or campaign enhancements.
* Budget Management & Planning: Develop the annual marketing budget and oversee day-to-day expenditure, ensuring efficient use of resources and ROI on campaigns and partnerships.
* Sales & Promotional Campaign Support: Support the development and implementation of sales campaigns and trade promotions in coordination with commercial teams to drive bookings and revenue growth.
* Content Development & Messaging: Ensure consistent and high-quality content creation across all channels (print, digital, social), aligned with brand tone and audience expectations.
* Reporting & Performance Analysis: Collect and analyze data related to campaigns, guest engagement, and digital performance; prepare regular reports and make data-driven recommendations.
Qualifications
* Bachelor’s degree in Marketing, Hospitality or a related field
* Minimum 3 years of proven experience in a Marketing leadership role within 5* luxury hotels, lifestyle hospitality or luxury Retail brands.
* Proven track record in developing and executing successful multi-channel marketing and PR campaigns, ideally in lifestyle hospitality, luxury travel, or high-end consumer brands.
* Fluency in English and Italian; additional languages are a plus
* Good business awareness including external markets and competitor positions
* Strong planning and budgetary skills
* Solid knowledge of digital marketing tools, content strategy, and social media management platforms (e.g. Meta Business Suite, Instagram, LinkedIn, etc.).
* Experience in influencer marketing, media relations, and organizing press trips or brand activations.
* Strong understanding of brand positioning, guest experience, and storytelling within the luxury sector.
* Excellent communication and presentation skills, with the ability to build strong relationships with internal and external stakeholders (media, influencers, agencies, partners).
Benefits
* Competitive Salary.
* Discounts Across Sunset's Venues and More: Experience the Sunset lifestyle to the fullest with exclusive discounts at all our venues and beyond.
* Career Growth Opportunities: Your professional journey is our priority. Elevate your career with tailored growth opportunities that align with your ambitions.
You can learn more about our company: https://www.metthotelsandresorts.com/milan/ & https://www.sunsethospitality.com/