Brand and communications director (cologno monzese)

Ph3Brand and Communications Director /h3 pbDepartment: /b 10-895 - Marketing - Marketing /p pbEmployment Type: /b Permanent - Tempo pieno /p pbLocation: /b Italy - Milan - Cologno Monzese /p pbReporting To: /b Daniel Berthold /p h3Description /h3 pbWhy Join DAZN? /b /p pAt DAZN, we're redefining the way the world experiences sport. DAZN Bet sits at the intersection of sports entertainment and betting, creating innovative experiences that bring fans closer to the action. /p pAs we continue to scale across international markets, we're looking for a Brand Communications Director to shape how DAZN Bet is perceived by customers, partners, media, industry stakeholders and employees. This is a rare opportunity to define and build a global betting brand backed by one of the most recognisable names in sports streaming and entertainment. /p pYou'll play a pivotal role in establishing DAZN Bet as one of the most trusted, engaging and differentiated brands in regulated betting and gaming. /p h3The Role /h3 pThe Brand Communications Director will be responsible for defining, building and protecting the DAZN Bet brand across all markets and stakeholder groups. /p pThis role will own DAZN Bet's brand strategy, communications agenda, storytelling framework and external reputation, ensuring a clear, distinctive and consistent brand narrative across every touchpoint. /p pWorking closely with senior leaders across DAZN Bet and the wider DAZN Group, you will shape how the business presents itself to customers, media, partners, regulators, industry stakeholders and employees. You will ensure that every campaign, partnership, launch and communication reinforces a coherent and compelling brand identity that drives awareness, trust and long-term growth. /p pAs a senior leader within the business, you will act as the custodian of the DAZN Bet brand while building and leading a high-performing Brand Communications function. /p h3What You'll Be Doing: /h3 ul liDefine and evolve DAZN Bet's global brand positioning, identity and long-term brand strategy, ensuring a distinctive presence within the sports betting and gaming market. /li liOwn and maintain brand guidelines, messaging frameworks and tone of voice, delivering consistency across all customer, partner and corporate touchpoints. /li liLead DAZN Bet's global communications strategy, managing PR, media relations, reputation management and executive thought leadership programmes. /li liDevelop and execute communication plans for major launches, market entries, partnerships and strategic business initiatives. /li liOwn the DAZN Bet storytelling framework across marketing, CRM, social media, sponsorships and partnerships, ensuring all content reinforces the brand narrative. /li liPartner with Commercial, Growth and Partnerships teams to maximise brand value from sponsorships, ambassadors, media partnerships and DAZN-owned assets. /li liAct as the senior brand custodian across the organisation, influencing senior stakeholders and ensuring alignment with wider DAZN Group brand and communications strategies. /li liBuild, lead and develop a high-performing Brand Communications function while managing agency partners and driving best-in-class brand execution globally. /li /ul h3What You'll Bring: /h3 ul li10+ years' experience in senior Brand Marketing, Communications, PR or Integrated Marketing leadership roles. /li liProven success building and growing consumer brands in highly competitive markets. /li liDeep expertise in brand strategy, positioning, communications planning and integrated marketing campaigns. /li liExceptional storytelling, content development and messaging capabilities. /li liStrong experience managing media relations, executive communications and corporate reputation. /li liExperience operating across multiple international markets and diverse customer segments. /li liDemonstrated ability to influence senior leadership teams and manage complex stakeholder environments. /li liStrong commercial acumen with the ability to balance brand-building ambitions with business performance objectives. /li liOutstanding communication, presentation and relationship management skills. /li liExperience within sports, media, entertainment, betting, gaming or other digitally-led consumer businesses. /li liExperience activating sponsorships, partnerships and high-profile consumer brands. /li liUnderstanding of regulated industries and reputation management best practices. /li liPassion for sport and a strong understanding of sports culture and fan engagement. /li /ul h3Benefits /h3 pBenefits include access to DAZN, lunch vouchers, free coffee and snacks, family-friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events. /p /p #J-18808-Ljbffr