Responsibilities:
1. Lead and manage the brand campaign and community operation planning, execution, KPI setting and resource allocation, ensuring strategy align with overall project objectives while staying within budget.
2. Analyze performance data to ensure KPIs are met, providing insights and creating reports to communicate campaign outcomes to stakeholders.
3. Collaborate closely with PR, digital and media, creative, and other internal teams to ensure effective campaign execution, drive advertising performance, and optimize overall campaign effectiveness.
4. Build and maintain strong relationships with KOL, KOC and community and external partners to ensure smooth execution of campaigns and optimize budget spending efficiency.
5. Optimize campaign creatives, targeting, and strategies based on performance insights, while staying updated on industry trends, competitor activities, and shifts in consumer behavior to ensure competitive advantage.
Requirements:
1. Bachelor’s degree with 5-8 years’ experience in digital/PR or advertising industry (client or agency side).
2. Fluent in both written and spoken English and Italian language, with the ability to effectively communicate with internal teams and external partners. Proficiency in Chinese is considered an asset.
3. In-depth knowledge of tech/cell phone KOL/KOC environment and good relationship is a plus.
4. Thrive in a fast-paced environment, manage multiple tasks efficiently, prioritize work effectively, and meet tight deadlines with a high level of responsibility, attention to detail, and accuracy.
Please be noted that only shortlist candidates will be contacted!