PpAngelo Po Grandi Cucine S.P.A. /p pAs a part of the global industrial organization Marmon Holdings—which is backed by Berkshire Hathaway—you’ll be doing things that matter, leading at every level, and winning a better way. We’re committed to making a positive impact on the world, providing you with diverse learning and working opportunities, and fostering a culture where everyone’s empowered to be their best. /p pWe are seeking an experienced and forward-thinking Digital Communication Manager who will act as a strategic partner to the business, capturing market insights to help define the company's long-term direction. You will not only evolve our brand identity and manage our multi-channel ecosystem for Italian and Export markets, but also take an active role in identifying positioning opportunities that ensure sustainable growth. /p pThe role will also involve elements of product management, with initial responsibility for the dishwashing product line. /p h3Key Responsibilities /h3 ul liStrategic Market Insights Positioning /li /ul ul liWeb Market Intelligence: Monitor and analyze digital market trends and competitor activities to identify key insights. /li liOpportunity Identification: Identify product or service positioning opportunities through deep-dive analysis of the digital landscape. /li liValue Proposition Strategy: Define and strategize how to communicate the company’s value proposition effectively to target audiences. /li liBusiness Alignment: Work closely with Sales, Product Development, and Customer Service teams to ensure all communication efforts align with overall business goals. /li /ul ul liCommunication Evolution Brand Strategy /li /ul ul liBrand Identity Governance: Elevate the company’s tone of voice and visual presence. Responsible for the creation, update, and enforcement of the Company Profile and official Brand Guidelines. /li liContent Strategy: Oversee the creation of high‑impact content (copy, visuals, video), with the ability to explore generative AI tools as a support /li liCreative Supervision: Lead the production of all marketing collateral (sales kits, brochures, digital assets) ensuring a premium and modern aesthetic in line with corporate standards. /li /ul ul liDigital Ecosystem Demand Generation /li /ul ul liOptimize the corporate website (CMS) and social media profiles (LinkedIn, Facebook, Instagram, Youtube) to drive engagement. /li liDigital Campaigns Geomarketing: Plan, execute, and monitor digital and geomarketing campaigns, including paid advertising across Meta, LinkedIn, and Google Ads, as well as CRM and email marketing automation. /li liData Insights: Utilize analytics and data tools to monitor KPIs, predict trends, and optimize campaign performance. /li /ul ul liEvents Agency Coordination /li /ul ul liTrade Shows Fairs: Direct the strategic organization of local and international events, ensuring a cohesive brand experience from booth layout to on-site execution. /li liBranches Partner Brand Alignment: Act as a guardian of the brand by supporting domestic and international partners branches to ensure that Angelo Po Guidelines are correctly reflected in their showrooms, local events, and social media presence. /li liStakeholder Management: Brief and manage external agencies and vendors, ensuring all deliverables meet the company’s evolving digital and quality standards. /li /ul h3Candidate Profile /h3 ul liExperience: 5+ year experience in Digital Marketing Communication, preferably in international environments. /li liStrategic Tools: deep knowledge of corporate communication tools, including the development of Company Profiles and the implementation of global Brand Guidelines. /li liAI Literacy: curiosity and openness toward AI tools, with an interest in understanding how they can support and enhance marketing workflows. /li liTechnical Stack: proficiency in CMS (WordPress/Shopify), CRM (HubSpot/Salesforce), and Google Analytics/Matomo. /li liCreative Suite: strong command of Adobe Creative Suite (Photoshop, Premiere) and/or Canva. /li liLanguages: professional fluency in English. French or Spanish are considered a plus. /li liOther Skills: strategic thinker, autonomous project manager, and a keen eye for emerging digital trends. /li /ul pFollowing receipt of a conditional offer of employment, candidates will be required to complete additional job-related screening processes as permitted or required by applicable law. /p /p #J-18808-Ljbffr