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Crm manager

Caerano di San Marco
Diadora
Pubblicato il Pubblicato 9h fa
Descrizione

PpPosted: /p pJob reference: 9fded6f118d4c4e739ba55d26cf65f8e /p h3About Diadora /h3 pFor 70 years, Diadora has been writing some of the most exciting pages of sport history, focusing on performance, quality, research and style with innovative products across footwear and apparel. /p h3Main Responsibilities /h3 ul libCRM Governance: /b Act as the internal custodian of the CRM system, managing database structure, segmentation logic, campaign history, and audience performance. /li libStrategic Alignment: /b Ensure CRM activities are aligned with both e-commerce and marketing priorities. Participate in planning meetings to provide data‑driven insights and keep contact strategies consistent with the brand identity. /li libVendor Management: /b Manage operational relationships with external agencies and technical vendors. Translate internal requirements into clear briefs, validate strategic proposals, and monitor project progress. /li libPerformance Oversight: /b Monitor key performance indicators (KPIs) such as open rates, conversion, LTV, and purchase frequency. Produce and interpret reports to provide actionable guidance for internal and external stakeholders. /li libCompliance Data Quality: /b Oversee GDPR compliance, including consent management, opt‑out procedures, and data retention. Monitor database quality and lead initiatives for data cleansing and enrichment. /li /ul h3Key Requirements /h3 ul li3-5 years of experience in CRM, email marketing, or marketing automation, preferably within e-commerce or retail sectors. /li liTechnical Skills: Professional knowledge of the Salesforce suite and at least one professional ESP. /li liAnalytical Mindset: Ability to read and interpret performance data, with a solid understanding of segmentation and deliverability. /li liCommunication: Proven ability to write clear technical briefs and effectively communicate with both technical and non‑technical stakeholders. /li liRegulatory Knowledge: Familiarity with GDPR requirements as applied to digital marketing. /li liSoft Skills: Strong sense of ownership, responsibility for complex projects, and the ability to thrive in a dynamic, evolving environment. /li /ul pAs an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background. /p /p #J-18808-Ljbffr

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