Marketing Performance & Effectiveness Manager (Quadro) page is loaded Marketing Performance & Effectiveness Manager (Quadro) Apply locations Milan time type Full time posted on Posted Yesterday job requisition id JR1115987 Job Description : Location: Milan About us Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value! About the function Over the last 6 years, Diageo has invested in developing and launching a ground-breaking Marketing Effectiveness capability known as Marketing Catalyst, awarded by both the IPA in Europe, and ANA in North America in 2018 for its pioneering work on marketing effectiveness. Along with a robust suite of Effectiveness tools, the goal is to enable every marketer in the business to measure and optimise the performance of every pound of their marketing budget. The Marketing Effectiveness team is the specialist group that leads the Effectiveness agenda. Based centrally within Diageo, they are responsible for managing and enhancing our marketing effectiveness outputs, analysis, and tools, and partnering closely with markets and brand teams to drive application of this analysis to deliver higher performing marketing every day. About the role This role will be the leading functional specialist within Diageo for driving the marketing effectiveness agenda within the region and/or brand they manage. Part of the responsibility will be to establish an Effectiveness agenda and optimize momentum with global brand teams and/or markets. This role will be accountable for delivery of performance goals from marketing for Italy, as well as building capability across the marketing team. There is also a view to develop a measurement framework that helps marketing and customer marketing to understand how to use the tools/analyses that leverage longer-term and shorter-term measurement capabilities (including identifying new measurement opportunities to bring into the mix). We also would like to explore newer methodologies such as how to bring together brand health and return on investment for a more cohesive short-term/long-term view. The role holder will have to work closely with brand teams, finance, and customer marketing functions. Business Complexity: This is a complex role requiring advanced problem solving and influencing skills. The role holder will have to work across a variety of stakeholders simultaneously to support implementation of a common solution at scale and manage the associated cultural change. Leadership Responsibilities: The success of a leader in this role hinges on their ability to drive action from a newly created marketing and customer marketing community to spend their money differently. Purpose of Role: The role exists to create a virtuous culture of Marketing Performance, Measurement & Evaluation in Diageo, to increase the impact of our investment in A&P. Your Key Responsibilities Drive delivery of the marketing performance targets through utilization of Diageo’s marketing effectiveness platform to the marketing budget. Drive a deep change in behavior – applying marketing effectiveness principles to every investment decision. Embed marketing effectiveness thinking and capabilities into the business and planning cycle. Develop an integrated measurement framework to enable marketing stakeholders to understand which solutions to apply under which circumstances and to have a unified approach to measurement. Develop relationships with GBTs and develop a cycle of optimization through brand teams and Hubs. Work with colleagues in the marketing effectiveness team to synthesize key findings and insights into marketing performance and ensure they are fed back to key decision makers effectively. Manage and continually enhance the marketing analytics program that underpins the marketing effectiveness capability. Continuously and actively seek out enhancements of Diageo’s marketing effectiveness capability to unlock further value. About you 6 years of experience in similar consumer marketing organizations and/or marketing effectiveness consultancies and/or econometric modeling agencies and/or top-tier management consultancies. Able to demonstrate experience directly driving business change across stakeholders, including working directly with business leaders at all levels of seniority. Outstanding influencing skills are critical. Excellent verbal and written communication skills. Confidently lead sessions, often to a senior audience. Self-starter comfortable with a rapidly-changing environment. Energetic, relentless drive to succeed, great teammate. Experience working with a variety of stakeholders and building relationships. Working with us Our Offer Inclusive company culture prioritizing employee development Competitive salary with bonus and benefits Industry-leading parental leave policy And of course, THE best colleagues! Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. We value everybody irrespective of background, disability, religion, gender identity, sexuality, or ethnicity. We believe diverse talent with a range of backgrounds, skills, and capabilities is essential for our success across 180 countries. Flexibility is key, including part-time, compressed hours, and flexible locations. We ensure reasonable accommodations for individuals with disabilities during the application, interview, and employment processes. Don’t let anything stop you from applying! Worker Type : Regular Primary Location: Turin Additional Locations : Job Posting Start Date : 2025-07-28 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people create the magic behind our brands. Our ambition is to be one of the best performing, most trusted, and most respected consumer products companies globally. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, helped shape the alcohol industry. Today, our people carry this legacy forward. Join us to collaborate with talented individuals worldwide, innovate, and shape a more inclusive and sustainable future. We celebrate our people's unique passions and skills. Your voice will be heard, and you’ll be empowered to be yourself. Bring your ambition, curiosity, and ideas, and we’ll support your growth. DRINKiQ Take our quiz to learn about how alcohol is made and its effects. Discover more at DRINKiQ J-18808-Ljbffr