Marketing Portfolio Strategist
The role of a Marketing Portfolio Strategist is multifaceted and dynamic. As part of our team, you will drive mutual category and business growth in the South Europe region, focusing on Italy. Your key responsibilities will include developing and managing a strategic vision for CHOCOLATE SE through effective portfolio assortment and media activity.
About the Job
As a Marketing Portfolio Strategist, you will support Portfolio Managers in performing ad-hoc analyses using internal systems, sales, and brand data. This includes sell-in/sell-out analysis to understand brand performance, identifying opportunities in the portfolio, and transforming data into clear insights and actions. You will also assess the actual portfolio's performance and value creation level, evaluating actions to improve it. This includes accountable SKU list management, including portfolio complexity, channel-specific items, innovation/renovation programs, and localization of artworks for launches/relaunches and media content. Additionally, you will support the preparation of Trade Story, launch presentations, customer presentations, internal presentations, and local specific Bran activation (discounts/micro influencer/sponsor) directly referring to external agencies. You will also attend and present specific topics in relevant calls such as Regional call / SE call / PMR / Roadshow.
Requirements
To succeed in this role, you should have an interest in marketing, both media and portfolio management. You should be energetic, passionate, and curious about the chocolate world. High numerical capability and strong ability to create positive networks and work in teams are essential. A Master Degree (completed or ongoing) is required, along with proficiency in both English and Italian.
About Us
We offer a purpose-driven company where we strive to build the world we want tomorrow, today. With over 130,000 like-minded Associates, all guided by The Five Principles, you will have access to best-in-class learning and development support from day one, including access to our in-house Mars University.