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International trade marketing & communication specialist

Caponago
Fedrigoni SpA
Pubblicato il 3 giugno
Descrizione

PpInternational Trade Marketing Communication Specialist /ppThe role is to support the development and execution of marketing initiatives across the sector, enhancing brand visibility, managing external communications, and engaging industry stakeholders. /ph3Responsibilities /h3ulliDevelop and implement trade marketing strategies to increase brand awareness and market presence. /liliCoordinate with internal teams and external partners to ensure marketing activities align with business objectives. /liliBuild and maintain relationships with media outlets and industry stakeholders. /liliDraft, edit, and distribute press releases to promote company initiatives, product launches, and events. /liliSupport distributors’ marketing offices with tools and collect case stories of applications. /liliCommunicate with international suppliers and customers. /liliSupport product launches with PR activities, including website revamps. /liliManage monthly newsletters for both business divisions. /liliMonitor media coverage and manage PR opportunities to enhance brand reputation. /liliCreate high‑quality, engaging content tailored for email, newsletters, web, and PR materials. /liliCollaborate with the sector’s web magazine by contributing articles, insights, and promotional content. /liliPlan and execute email marketing campaigns to engage clients and stakeholders. /liliAnalyze campaign performance and optimize strategies based on KPIs such as open rates and click‑through rates. /liliUse design tools (e.g., Adobe Creative Suite, Canva) to create visually appealing marketing materials. /liliSupport and participate in industry events, trade shows, and conferences, representing the company and coordinating communication activities before, during, and after the events. /li /ulh3Qualifications /h3ulliExcellent communication and cultural skills. /liliStrong public relations and media engagement experience. /liliProven content creation and storytelling ability. /liliExperience with email marketing tools. /liliDesign skills are a plus for creating visual content. /liliProficiency in design tools such as Adobe Creative Suite. /liliAbility to manage multiple projects and deadlines. /lili2–3 years of experience in trade marketing, PR, or communications. /liliExperience working with industry publications or web magazines is highly desirable. /liliCreative thinker with a proactive approach. /liliDetail‑oriented with strong organizational skills. /liliAbility to work collaboratively in cross‑functional teams. /liliStrong sense of ownership and accountability. /liliFluent in English and German; French or Spanish are a big plus. /li /ulpBased in: Caponago /p /p #J-18808-Ljbffr

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