Overview
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
As the Ferrero Global Digital Platforms Manager, you will lead the management and evolution of our global digital platforms, covering websites, CRM, and cross-functional initiatives that support Ferrero’s digital strategy and growth ambitions. This role is central in promoting the adoption of global digital solutions and aligning them across markets and categories. You will own the global roadmap and establish a cross-functional collaboration model, enabling strong governance, integration, and innovation across teams.
Responsibilities
* Website Platforms (Brand Digital Identity) – own the strategy, roadmap, and performance of Ferrero’s global website platforms; coordinate across category digital leads and the Ferrero IT department to ensure interconnection across the digital ecosystem; lead cross-category initiatives, identify optimizations, and ensure products and processes evolve to match business needs.
* Global CRM Platform – drive the evolution of the global CRM program; partner with local leads to define and drive its strategic roadmap and future evolution; coordinate stakeholders across markets; surface scalable opportunities; monitor performance and guide continuous improvement and innovation in CRM deployment.
* Platform Policy & Measurement Harmonization – evolve Ferrero’s global web policies; define and drive a scalable data governance model; support analytics structures such as taxonomies and naming conventions; partner with global BI&A and IT to shape the ongoing support model and ensure consistent measurement frameworks across categories.
* Governance & Collaboration – establish governance for cross-functional programs; promote best practices and scale learnings across teams; ensure alignment and communication between internal and external stakeholders to integrate consumer and shopper-facing initiatives; lead strategic deployment of platform initiatives (e.g., OPE category promo platforms).
Qualifications
* 7 to 10 years of experience in consumer digital transformation and innovation, ideally within omni-channel environments in large, multi-brand CPG companies.
* Proven track record of leading at least 1–2 major digital platform initiatives and delivering measurable consumer impact across multiple markets. Global headquarters experience is a plus.
* Knowledge across digital marketing, CRM, consumer loyalty, marketing automation, content management technologies, and performance analytics.
* Strategic expertise in measurement frameworks, channel best practices, with a solid understanding of web technology stacks such as Drupal CMS, OneTrust, Google Marketing Platform, Consumer Data Platforms, and SAP CX CRM.
* Strong communication skills with experience managing cross-functional teams and budgets; project and programme management excellence; leadership that fosters collaboration and innovation.
* Fluency in English is essential; other languages are a plus.
* Demonstrates a genuine passion for digital innovation, including AI, machine learning, and MarTech trends.
* This role may require occasional travel (less than 10%) to connect with Regional Business Units and key external stakeholders.
About Ferrero
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
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