PpThe Digital Wholesale Manager will drive the digital development of the defined key accounts, seeking to optimize our brand representation, consumer experience and ultimately growing net sales market share online, leading digital excellence across all touchpoints. /ph3What you'll do: /h3ullibAccount Ownership: /b Serve as the primary point of contact for all digital topics across assigned accounts. Build and execute long-term digital account strategies, manage commercial agreements, and drive digital sell-out and market share. /lilibDigital Activation: /b Lead and prioritize digital initiatives that fuel growth—across onsite visibility, offsite campaigns, and key commercial moments. Partner with brand teams to deliver impactful digital marketing content across online platforms. /lilibCX Building: /b Act as a digital and technical consultant, empowering account partners to elevate their online experience using adidas.com tools, best practices, and innovation initiatives. /lilibMarket Intelligence: /b Analyze digital funnel performance, consumer behavior, and category trends (both quantitative and qualitative) to identify opportunities that influence assortment, sell‑in, and reorder decisions across digital and offline environments. /lilibTrading Optimization: /b Execute digital shelf optimization and ongoing trading actions in tight collaboration with account teams to maximize visibility and conversion. /lilibStakeholder Communication: /b Deliver clear, insight‑driven updates to senior management at cluster and European levels, demonstrating mastery of key digital metrics and account performance. /lilibDPC Representation: /b Champion DPC expertise in internal and external settings—including sell‑ins, key account meetings, Sales Marketing reviews, and global DPC sessions. /li /ulh3Skills you'll need: /h3ulliDeep understanding of essential digital KPIs (Impressions, CTR, PDP Views, CR, ROAS, onsite searches) and the levers that impact them. /liliProven ability to translate digital performance insights into commercial actions that elevate revenue and performance. /liliStrong account management and negotiation skills. /liliHands‑on experience with content‑driven and conversion‑focused digital activations. /liliComfortable navigating change with a test‑and‑learn mindset in a fast‑moving digital landscape. /liliAbility to clearly communicate complex topics to stakeholders at all levels—both remotely and in person; strong presentation and PowerPoint skills required. /liliHighly reliable, committed, and results‑driven. /liliAble to manage multiple priorities under pressure. /liliThrives in an international, cross‑functional environment. /liliFluent in English (written and spoken). /li /ulh3Main requirements: /h3ulliMinimum 6 years of professional experience in an eCommerce or digitally related field /liliUniversity degree in the field of Business, eCommerce or equivalent /liliExperience working with external stakeholders, ideally within the fashion lifestyle or sportswear industry /liliExperience working with leading digital data platforms (such as GA4, Power BI) is preferred /liliAnnual bonus /liliGym and Sports opportunities /liliFree access to self‑learning platform /liliEmployee Assistance Program (personal counselling) /li /ulpThe role will be based in our new office in Porta Nuova Milano! /ph3Our Culture /h3pAT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. /pullibCOURAGE: /b Speak up when you see an opportunity; step up when you see a need. /lilibOWNERSHIP: /b Pick up the ball. Be proactive, take responsibility and follow‑through. /lilibINNOVATION: /b Elevate to win. Be curious, test and learn new and better ways of doing things. /lilibTEAMPLAY: /b Win together. Work collaboratively and cultivate a shared mindset. /lilibINTEGRITY: /b Play by the rules. Hold yourself and others accountable to our company’s standards. /lilibRESPECT: /b Value all players. Display empathy, be inclusive and show dignity to all. /li /ulpAt adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. /pp– Culture Starts With People, It Starts With You – /ppBy recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers. /p /p #J-18808-Ljbffr