PstrongJob Responsibilitiesbr/strongRole MissionbrTo act as the creative engine of the Communications department, bridging the gap between "Big Ideas" and high-performance execution for the De’Longhi brand. You will strongly contribute to the transformation of our in-house content production model by integrating cutting-edge Generative AI, overseeing brand-specific content production, and supporting our Studio network. Your mission is to marry top-tier creative craftsmanship with a "scale-mindset".brKey ResponsibilitiesbrCreative Excellence Brand StewardshipbrulliArt Direction, Photography Visual Identity: Assure the production and technical delivery of all “in house” content assets - from hero films to social snippets - ensuring alignment with the premium visual language of our Brand. /liliCopy Narrative Oversight: Partner with creative teams to ensure copy is not just "translated," but localized and tone-perfect across all markets. /liliBrand Guideline Governance: Act as the ultimate gatekeeper of Brand integrity, ensuring every asset produced adheres strictly to established guidelines while pushing creative boundaries.br/li /ulThe Digital Storefront: Amazon eCommerce InnovationbrulliImprove the "Scroll-Stop": Elevate our presence on Amazon and global e-retailers. You won't just "fill templates", you will treat the Amazon A+ page and Brand Store as a premium cinematic experience. /liliConversion-Led Creativity: Use your expertise in eCommerce content to turn technical specs into lifestyle aspirations, ensuring our digital "shelf" is as prestigious as a flagship boutique. /liliDynamic Optimization: Lead the creation of high-velocity eCommerce assets (static and video) that are engineered to convert, testing and pivoting based on real-time shopper data.br/li /ulStrategic Production GenAI InnovationbrulliAdvance Content Automation: Spearhead the "Self-service" model by deploying Generative AI tools (e.g., Gemini, Eleven Labs, Claude) to create net-new, on-brand content. Develop the prompt engineering playbooks and compliance standards required for commercial uplift. /liliEnd-to-End Ecosystem: Oversee the production lifecycle for the De’Longhi Brand, translating communication architecture into executable, high-value assets.br/li /ulstrongJob Profilebr/strongThe Ideal ProfilebrulliThe Creative Strategist: You have a "design-first" eye. You understand the nuances of Art Direction, Photography, and Copy, and you know how to give feedback that elevates the work. /liliThe eCommerce Visionary: You see Amazon as a massive creative canvas. You know exactly what visual cues and copy hooks make a customer click "Add to Cart." /liliThe Systems Thinker: You excel at leveraging established brand frameworks to deliver compelling and innovative creative solutions.br/li /ulstrongQualificationsbr/strongulli5+ years in Creative Operations, Integrated Production, or Content Strategy. /liliDigital Commerce Native: Proven track record of delivering "best-in-class" eCommerce content and Amazon brand experiences that drive measurable growth. /liliMulti-Disciplinary Background: Familiarity with Art Direction and participating in high-end photography/video shoots. /liliTech Savvy: Expert-level knowledge of Generative AI tools and Digital Asset Management (DAM) systems. /liliLinguistic Skills: Fluency in English is mandatory. Proficiency in Italian or German is highly advantageous.br/li /ulNote: This role is designed for a leader who values the "Craft" of content as much as the "Code" used to scale it. You will be expected to protect the soul of our brands while building the high-speed conversion machinery of the future.brWe are an Equal Opportunity Employer, we reject and condemn any form of discrimination including discrimination based on age, gender, sexual orientation, health, race, nationality, cultural background, political opinions and religious beliefs, and membership of associations and trade unions. /p #J-18808-Ljbffr