PbTitle: /b Digital Marketing Specialist /ppbLocation: /b Milan, Italy /ppbDepartment: /b Marketing /ppbContract: /bFull-time, 12 months /ppbr/ppbAbout the Role /b /ppMorgan McKinley has partnered with a HR technology software company who is seeking a proactive and highly organised Digital Marketing Specialist to join their dynamic Marketing team in Milan on a 12-month contract. This role is ideal for someone early in their digital marketing career who thrives in a process-driven environment, works effectively with cross-functional stakeholders, and is passionate about delivering impactful marketing initiatives. /ppbr/ppThe successful candidate will support the planning, execution, and optimisation of multiple digital marketing programs, with a focus on B2B campaigns across the Italian market. You will collaborate closely with global and regional teams, ensuring all marketing activities are delivered on time and to a high standard. /ppbr/ppbKey Responsibilities /b /pulliSupport the planning and execution of digital marketing campaigns across channels such as email, paid media, social, and web. /liliManage end-to-end processes to ensure campaigns run smoothly, accurately, and on schedule. /liliCoordinate with internal stakeholders (Marketing, Sales, Creative, Product, Analytics) to gather requirements and align on deliverables. /liliMonitor campaign performance, prepare reports, and provide actionable insights for optimisation. /liliAssist with content localisation and asset management for the Italian market. /liliEnsure all marketing materials adhere to brand guidelines and operational standards. /liliContribute to project management activities including timelines, documentation, and process improvement. /li /ulpbr/ppbRequirements /b /pulli1–2 years of experience in digital marketing, ideally in a B2B environment. /liliBased in or near Milan, Italy; able to commute to the office as needed. /liliStrong organisational and project management skills, with the ability to handle multiple tasks and deadlines. /liliExcellent stakeholder management and communication skills. /liliProactive, detail-oriented, and comfortable working in a fast-paced environment. /liliFluency in Italian and English required. /liliSpanish language skills are a strong plus. /liliExperience with digital marketing tools (e.g., CMS, CRM, analytics platforms, email automation tools) is beneficial. /li /ul