SharkNinja is a global product design and technology company that develops 5-star rated lifestyle solutions that positively impact people's lives in homes around the world.
Headquartered in Needham, Massachusetts, the company employs more than 3,600 associates and sells its products at key retailers online, offline and through distributors worldwide.
Role Overview
The TikTok Shop Lead (Italy) will be responsible for launching, growing and scaling SharkNinja's TikTok Shop business in the Italian market.
This role requires a mix of e-commerce expertise, social-commerce insight and hands-on execution.
You will drive revenue growth through strategic campaign management, creator partnerships and optimization of TikTok Shop operations.
What You'll Do
Own the TikTok Shop strategy for Italy: set targets, roadmap and growth plan aligned with SharkNinja's broader D2C/e-commerce goals.
Commercial leadership: manage P&L; for TikTok Shop Italy and deliver against sales and profitability targets.
Content & creator partnerships: build and scale relationships with TikTok creators, agencies and affiliates to drive product awareness and sales.
Campaign execution: develop launch and optimize TikTok campaigns leveraging data-driven insights to maximize ROI.
Promotions & pricing: strategically plan couponing, discounting, bundles and seasonal activations to accelerate growth.
Cross-functional collaboration: work closely with Category Marketing, D2C, e-commerce operations and global TikTok teams to ensure smooth execution.
Data & reporting: monitor KPIs (GMV, ROAS, CAC, retention) and deliver regular performance updates to leadership.
Market insights: stay on top of TikTok Shop trends, competitor strategies and platform updates to keep SharkNinja ahead.
What You'll Bring
Proven experience in e-commerce, digital marketing or social commerce; TikTok Shop/affiliate marketing experience strongly preferred.
Strong understanding of TikTok's creator economy and affiliate ecosystem.
Analytical mindset with experience in data-driven decision-making.
Excellent relationship-building and negotiation skills.
Strong project management and organizational skills; thrive in a fast-paced entrepreneurial environment.
Fluent in Italian and English (written & spoken).
Why Join Us
Be at the forefront of social commerce innovation in one of Europe's fastest-growing markets.
Opportunity to shape and scale SharkNinja's presence on TikTok Shop from the ground up.
Dynamic, collaborative and high-growth environment with a global brand that values creativity and impact.
Our Culture
At SharkNinja we don't just raise the bar—we push past it every single day.
Our outrageously extraordinary mindset drives us to tackle the impossible, push boundaries and deliver results that others only dream of.
If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts and more.
We empower your personal and professional growth with high-impact learning programs featuring bold voices redefining what's possible.
When you join, you're not just part of a company—you're part of an outrageously extraordinary community.
Together we won't just launch products—we'll disrupt entire markets.
EEO Statement
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability or any other class protected by legislation or local law.
SharkNinja will consider reasonable accommodations consistent with legislation and local law.
If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at (contact information).
Life At SharkNinja
Outrageously Extraordinary
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