Overview
Blue Lagoon Iceland is evolving. We are transforming from a world-renowned single destination into a diverse hospitality group (Blue Lagoon Group) with a portfolio that spans luxury hotels, Michelin-starred dining, skincare, and adventure tourism in the Highlands. We are building a Digital Growth Team—a specialized unit operating within the group to drive growth via digital channels. We combine data, technology, and creativity to maximize both business value and end-user experience.
The Team & The Setup
You will be joining a cross-functional Italian / Icelandic team. We work remotely and on-site, blending the agility of a startup with the resources of an iconic global brand. Our focus is pure Digital Marketing Growth: we experiment, we measure, and we optimize.
This position is based at Blue Lagoon Design Milano, our strategic Italian hub. Located in Milan, this office gathers top Italian talent to develop design and marketing strategies that connect our Icelandic destinations with a global audience. You will work on campaigns targeting key international markets (including the US and Europe), bridging the best of Milanese design culture with Icelandic innovation.
Role Overview
We are looking for a Growth Data Analyst to manage the technical infrastructure of our AdTech and marketing data stack. This role is designed for a professional passionate about the "how" and "why" behind data collection—bridging the gap between technical tracking systems, user behavior, and business strategy. Ideally suited for a resourceful self-starter eager to understand complex advertising ecosystems, this position offers hands-on mentorship from the Senior Growth Lead. It is an opportunity to contribute immediately to data accuracy while building a strong technical foundation. We value efficiency and innovation; the use of AI to accelerate coding, research, and problem-solving is fully supported. You will act as a key data liaison, ensuring that insights flowing from the Growth team are accessible and actionable for wider operational departments
Your Duties
- Data Integrity & Compliance: Oversee the performance data pipeline to ensure all interactions are tracked securely and compliantly.
- Technical Implementation: execute and troubleshoot tracking tags (GTM, GA4, Meta CAPI). You will serve as the primary troubleshooter for data discrepancies.
- Reporting Development: Aggregate raw data and develop clear, insightful reports using visualization platforms (Looker Studio, PowerBI) or scripting languages (Python), moving beyond simple metrics to deeper behavioral analysis.
- Market Context & Trend Research: Contextualization of internal data through external research. This involves monitoring market trends and competitor landscape to add a layer of business intelligence and "big picture" perspective to technical reporting.
- Decision Support: Provision of verified data to the Growth Team and broader business stakeholders to support high-impact budgetary decisions, ensuring strategies are driven by accurate signals rather than assumptions.
Qualifications
- Experience Level: Junior (Fresh Graduate – 1 year of experience)
- Analytical Skills: Advanced capability in Excel / Sheets is required. A strong interest in developing SQL and Python skills to handle larger datasets is expected.
- Problem-Solving Orientation: A structured approach to debugging and a refusal to accept incorrect data.
- Tech-Savviness: Demonstrated ability to learn new software and platforms quickly.
Contract & Logistics
- Contract: 12-month fixed-term full-time contract with significant potential for extension or permanent conversion based on performance and project evolution.
- Salary: Competitive, commensurate with experience.
- Location: Milan office with required availability to travel to Iceland for workshops and team sprints.
- Start Date: We aim to start as soon as possible but are happy to accommodate a standard notice period for the right candidate.
- Language: Fluent English is a must; you will be communicating daily with international stakeholders.
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