We are seeking a dynamic and results-driven Agricultural Market developer to drive our spare parts business within the agricultural sector. This is a strategic commercial role focused on acquiring new partners (independent workshops dealers and fleets) and increasing our share of wallet with existing customers.
The ideal candidate is a technical-commercial expert who understands the agricultural aftermarket can build trust with mechanics and possesses a hunter mentality to capture market share from both OEM and other aftermarket competitors.
Your role and responsibilities
* Actively map the active machine park (tractors, harvesters, etc.) in the assigned territory to identify the largest spare parts opportunities.
* Conduct continuous competitor analysis monitoring pricing, product range and promotions from both OEMs and other aftermarket suppliers.
* Identify and report product range gaps and new opportunities to the purchasing and product management teams.
* Proactively identify targets and acquire new customers focusing on independent workshops, agricultural repair specialists and spare parts distributors.
* Manage and grow existing accounts developing strategies to increase their purchase frequency and product mix (share of wallet).
* Negotiate commercial agreements including pricing structures, discount tiers and promotional support.
* Develop and execute channel strategies tailored for dealers, workshops and large agricultural fleets.
Act as the primary technical expert for our product lines.
* Master our digital catalogs and cross‑reference tools demonstrating their value and accuracy to customers.
* Provide pre‑sales technical support to mechanics and parts personnel building confidence in the quality and compatibility of our parts.
* Collaborate with the marketing team to design and launch effective local promotions (e.g., Harvest Season Filter Kits, Off‑Season Maintenance Deals).
How to succeed / Your profile
* 3‑5 years of experience in a commercial technical or business development role specifically within the agricultural spare parts aftermarket.
* An existing network of contacts within the agricultural workshop and dealer community.
* Experience using agricultural parts catalog software.
* Strong technical understanding of agricultural machinery (tractors, combines, implements) and their components (engines, hydraulics, filtration, etc.).
* A proven track record of achieving sales targets and acquiring new customers in a competitive B2B environment.
* Excellent interpersonal and negotiation skills. Must be able to communicate technical concepts clearly and build strong relationships with mechanics, workshop owners and dealers.
* Self‑motivated, proactive, resilient and highly organized.
* Fluency in English and Italian is required.
* Valid driver’s licence and willingness to travel extensively within the assigned territory.
Whats in it for you
* A competitive salary.
* Flexible working hours and a healthy work‑life balance.
* Lots of support and an encouraging team of co‑workers.
* An infectious “We Are One” can‑do mentality.
* A people‑centric culture where your well‑being matters.
* Opportunities for professional development including access to LinkedIn Learning and many in‑house / external training courses.
People are at our heart
TVH is a global business with a family atmosphere where people are at the center. We value clarity, mutual respect, kindness and open communication. Our people are down‑to‑earth, easy to work and engage with. We welcome differences and celebrate new ideas.
About TVH
TVH is a parts specialist for quality parts and accessories for material handling industrial vehicles and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well‑known for its unstoppable craving for innovation.
Employment Type: Full‑Time
Experience: years
Vacancy: 1
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