The Clinical Education Manager Ultrasonics & Consumables is part of the Clinical Education Team. Reporting to the Head of Training & Clinical Education, He/She is responsible for:
Leading the Clinical Education & Marketing strategy for Acteon Ultrasonics & Consumables solutions in line with downstream Marketing, with R&D, Regions to switch from technical argumentation to clinical argumentation, and increasing overall awareness and confidence on Acteon’s ultrasonics & consumable solutions (including instruments).
* Understand clinical trends
* Develop Sales & Dealers training curriculum globally
* Deploy Acteon’ Academy Worldwide
* KOL Management
* Develop a strategy to be present with key Universities
* Clinical value proposition & clinical tools
* Marketing events (user clubs, conferences, webinars, Acteon Academy)
* Literature review & analysis
Market awareness
* Be aware of latest clinical use evolution and advanced use of our Ultrasonics systems and key consumables
* Work with regional marketing to identify best practices from key sites in the regions
Clinical Education & Training
* Develop External clinical education programs and work with key regions to help them deploying the programs (Acteon Academy, webinars)
* Develop Internal clinical education programs & curriculum and deploy it, empowering “Clinical sales specialist” in each region
* Create and Animate the network of “Acteon Ultrasonics Specialists experts” and “Equipment & consumable managers” in key regions to strengthen Acteon’ position and brand in Ultrasonics
* Share best practices
* Develop common strategy
* Develop new tools
* Define events to implement to increase Acteon brand
* Support Acteon’ Equipment & Consumables Specialists experts and Equipment & Consumables product managers to develop and deploy sales tools and training to improve Ultrasonics sales rep expertise.
* Monitor all training activities to ensure consistency within Acteon
KOL/Clinical reference sites activities
* Drive the strategy to define and manage KOLs (influence to publish/present at events), at global level – Help Regions to map clearly Regional & Local KOL (managed at their level)
* Identify new Global KOLs (including Digital Opinion leaders and Young Opinion Leaders) to work with Downstream marketing projects.
* Build a KOL group to input in marketing strategies and animate this community.
* Develop and maintain key clinical reference sites list + contracts with Reference sites for marketing activities with regions.
Universities
* Define a global strategy to determine the key Universities we should focus on in each region to strengthen Acteon position in Ultrasonic & Consumables
* Work with regional Marketing & General Managers to define actions plans with key targeted universities
Marketing activities
* Build value propositions, stories, tools, events and engage dentists, hygienists, patients, providers, in cooperation with downstream marketing teams
* Drive global clinical marketing strategy for Ultrasonics & Consumables, in collaboration with regional product specialists
* Marketing tools development:
* Create slides as proof points based on published clinical/technical evidence
* Strategy, content and support to target marketing message to dentists and hygienists
* Drive shift from technical to the right clinical message targeted to dentists and hygienists
* Clinical Proof points: Work with marketing teams (corporate & local) to ensure all regions have the right set of clinical proof points / studies and know how to present them.
* Work with Corporate Marketing & Social media teams to ensure Acteon is communicating on social media through clinical argumentations.
* Steer product positioning and messaging based on clinical input.
* Participate to the strategy for global congresses presence.
* Report out on key trends from conferences
* Promote speakers using our technologies / Input to symposium organization.
Input to product development
* Define content and organize targeted dentist users meeting in collaboration with Ultrasonic & consumables Product Managers
* Give inputs to Ultrasonic product Managers to ensure Acteon innovation roadmap answers to customer’s needs.
KEY REQUIREMENTS
Education and Experience:
* Minimum of a bachelor’s degree. Dental professional or medical related qualification would be a bonus.
* 5+ years of sales experience and/or education management
* Experience as a dental professional or good clinical knowledge of associated dental procedure.
Key Required Skills, Knowledge and Capabilities:
* Team-oriented. Actively collaborates with key stakeholders (Sales teams, Customer Care teams, Marketing teams, KOLs, etc) to achieve goals
* Flexible and able to adapt to a changing environment
* Excellent communication and presentation skills in English. Other languages a plus
* Understanding and experience with state-of-the-art educational media
* Desire to interact and cultivate relationships with KOLs and stakeholders
* Good organizational skills
* Good project management skills
* Ability to define and articulate a vision and goals for the area of responsibility, as well as an operative plan to achieve the goals
* Willingness to travel moderately
* Ability to work in a matrix organization
* Good knowledge of MS Office