About the Role
As the Digital Transformation Business Partner - Sales & Marketing (DTBP S&M) (f/m/d), you act as the strategic and operational link between Sales & Marketing and the Information Office for the successful digital transformation implementation. You translate commercial business needs into digital solutions, optimize end-to-end commercial processes, and support the adoption of key technologies such as CRM, marketing automation, customer data & analytics, pricing and trade promotion tools, and sales enablement platforms.
You serve as a strategic partner, process optimizer, effective implementer and change agent across Sales & Marketing and its cross-functional interfaces.
Key Responsibilities
* Align Sales & Marketing digital initiatives with the overall Digital Transformation Strategy and commercial priorities.
* Identify opportunities to digitalize and streamline end-to-end commercial processes (e.g., lead-to-order, order-to-cash, campaign execution, customer journey orchestration).
* Manage digital transformation projects from planning to delivery (scope, time, budget), ensuring strong collaboration with the PMO/Transformation Office and the Commercial Process & Project Manager.
* Ensure a key user approach for relevant Sales & Marketing applications (UAT coordination, first-level support, functional analysis).
* Maintain effective communication, stakeholder alignment, and successful change adoption across all involved teams.
* Support data governance for customer and commercial data (integrity, traceability, access control, audit readiness).
* Ensure secure data collaboration with external partners.
* Promote compliance, quality, safety, sustainability, and CSR guidelines.
Qualifications
* Degree in Business Administration, Information Systems, Marketing, or a related field.
* Experience in digital transformation, business process optimization, IT/digital project management, and functional analysis.
* Strong understanding of Sales & Marketing processes and enabling platforms (CRM, marketing automation, analytics). Project management expertise; agile certifications are a plus.
* Knowledge of change management methodologies is an advantage.
* Strong analytical and communication skills; structured and solution-oriented working style.
* Fluent in English plus Italian or German.
What We Offer
* A key role in the company’s digital transformation success.
* Opportunity to shape the introduction of new technologies and commercial digital capabilities.
* Collaboration with international teams and technology partners.
* An international company committed to responsibility for people and the environment.
* Training and development opportunities through the Loacker Academy.
* A structured onboarding program.
* Company cafeteria.
Location
Auna Di Sotto (BZ)
Contact
Stefanie Prader
Talent Acquisition
Additional Benefits
* International and family owned company
* Professional and personal development supported by a dedicated platform
* Job-specific, structured and detailed onboarding phase
* Company restaurant with wholesome and healthy cuisine
* Flexible working hours and home office opportunity (if the job allows that)
* And a whole lot of crispy wafers.
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