Marketing Campaign Manager - Italy
Fixed-Term Contract / Contratto di Sostituzione Maternità
We are easyJet – a FTSE listed, £multi-billion low-cost airline that serves tens of millions of customers every single year. If you’re reading this, you have probably already been an easyJet customer, and you’ll know that there is no more iconic (or Orange!) travel brand in Europe.
We fly more than 1,207 routes, connecting 38 countries across Europe, and employ more than 18,000 colleagues. We’re on a mission to make low-cost travel easy – and whatever your role here, you’ll connect millions of people to what they love using Europe’s best airline network, great value fares, and friendly service.
What makes us easyJet? Our Promise Behaviours - we are Safe, Bold, Welcoming and Challenging. Four Behaviours. One Spirit. One easyJet.
Read on if you
Have strong experience delivering multi-channel marketing campaigns in fast-paced, consumer-focused environments
Enjoy turning insights into impactful campaigns that drive brand and commercial results
THE TEAM
Our Italian Marketing team is focused on building brand awareness, consideration and demand in a dynamic and competitive market. Working closely with creative and media agencies, as well as cross-functional teams across Europe, we deliver bold, effective campaigns that connect with customers and bring our brand to life locally.
THE ROLE
As Marketing Campaign Manager for Italy, you’ll lead the strategy, planning and delivery of marketing activity across above-the-line, social and owned channels. You’ll shape how easyJet shows up in the Italian market, ensuring campaigns are insight-driven, creatively strong and commercially effective.
You’ll collaborate with teams across Europe, including Media Investment, Trading, CRM and Data Analytics, as well as local agencies, to deliver a fully integrated marketing approach. You’ll play a key role in identifying opportunities, responding to market trends and driving performance through a full-funnel strategy.
Lead the development and execution of the Italian marketing strategy aligned to the core brand
Deliver integrated campaigns across ATL, digital, social and owned channels
Partner with creative and media agencies to produce compelling, market-relevant campaigns
Manage media planning and investment to maximise return against brand and commercial targets
Translate trading priorities into clear, effective marketing actions
Use data and insights across brand, CRM, ecommerce and media to optimise performance
Develop and execute targeted CRM campaigns to drive repeat bookings
Ensure consistent and coherent messaging across all channels
Manage local marketing budgets and financial processes
Maintain strong internal communication across teams and stakeholders
Requirements of the Role
WHAT WE’RE LOOKING FOR
Proven marketing experience, ideally across multi-market consumer brands
Strong commercial mindset with the ability to connect marketing activity to business outcomes
Deep understanding of campaign development from planning through to execution and measurement
Experience working with above-the-line channels and integrated media strategies
Strong attention to detail with the confidence to challenge and refine creative output
Excellent organisational and stakeholder management skills
Ability to thrive in a fast-paced, evolving environment and adapt quickly to change
A collaborative approach with strong relationship-building skills
Fluency in both Italian and English
WHAT YOU’LL GET IN RETURN
Competitive base salary
Up to 20% premio
25 days holiday
SAYE & Performance share schemes
Life Assurance
Personal Accident & Travel Insurance when travelling for work
Excellent staff travel benefits for you, your friends and family
Employee Assistance Programme
Retail and hospitality discounts
PRACTICALITIES
This is a “Contratto di Sostituzione Maternità” (Italian Maternity Cover contract). Based in Italy, Milan, with monthly visits to the easyJet headquarters in London Luton or other European bases.
REASONABLE ADJUSTMENTS
At easyJet, we are dedicated to fostering an inclusive workplace that reflects the diverse customers we serve across Europe. We welcome candidates from all backgrounds. If you require specific adjustments or support during the application or recruitment process, such as extra time for assessments or accessible interview locations, please contact us at ma.recruitment@easyjet.com. We are committed to providing reasonable adjustments throughout the recruitment process to ensure accessibility and accommodation