Position Overview
We’re seeking a creative, detail-oriented, and data-driven Digital, Social Media & Content Manager to lead our brand’s Web3 content and communication strategy. You’ll oversee multi-platform social media growth, community engagement, brand promotion campaigns, and cross-functional collaboration.Goal driven, collaborative, and STRONG WORK ETHICS are key.
This role requires strong cultural fluency in Web3, content originality, and execution discipline. You’ll play a central role in shaping our brand voice and engaging a global crypto-native audience.
Key Responsibilities
1. Social Media & Community Operations (50%)
* Manage content calendars and publish across platforms: Twitter (X), Instagram, Telegram, TikTok, Discord
* Create content that drives growth, interaction, and Web3-native engagement
* Operate and moderate community channels such as Discord and Telegram
* Use memes, trends, and storytelling to connect with audiences authentically
* Track KPIs and social metrics to refine content and community strategy
* Build a consistent and on-brand social presence across all channels
2. Project & Brand Promotion (20%)
* Draft project-level brand campaign strategies and execution plans
* Support company-wide brand positioning and communications strategy
* Execute brand collaborations, campaign activations, and community co-marketing efforts
* Collaborate across teams (PR, design, growth, KOL) to ensure consistency and delivery
3. Content Creation & Publishing (15%)
* Produce visual and narrative content including memes, short videos, infographics, and education-focused posts
* Use tools like Canva, Figma, CapCut for efficient and high-quality content production
* Maintain brand voice and visual consistency; ensure error-free publishing
* Bonus: Ability to create structured long-form content (e.g., articles, Twitter threads, guides)
4. KOL Management & Expansion (5%)
* Identify, onboard, and manage KOLs across platforms like Twitter/X, YouTube, TikTok, Telegram
* Develop campaign briefs, monitor performance, and manage deliverables
* Handle budgets, agreements, and performance analysis
5. Cross-Functional Communication & Project Coordination (10%)
* Coordinate with design, marketing, product, and PR teams on integrated campaigns
* Support launch timelines, content packaging, and project messaging
* Assist in handling urgent announcements, crisis comms, and sentiment response
Requirements
* 3–5 years of experience in social media, content strategy, or brand marketing (Web3 experience strongly preferred)
* Strong familiarity with crypto culture, community trends, and online narratives
* End-to-end content capability: planning, creation, scheduling, and analytics
* Proficiency in analytics tools (Google Analytics, Sprout Social, Twitter Analytics, etc.)
* Skilled in Canva, CapCut, Figma, and related content creation tools
* Strong time management, remote execution, and cross-team collaboration skills
* Bilingual (English/Chinese)
Candidates who are based in EU/CET timezone will also be considered.