PpExperteer Overview As Growth Digital Sales Lead for Business Banking, you will shape ING Italy’s digital commercial strategy to grow the Business Banking customer base. You’ll build a holistic growth engine using analytics, multi-channel digital sales, content, and partnerships to drive acquisition, activation, and engagement. You work with cross-functional squads to reduce friction in the funnel and optimize onboarding, KYC/AML flows, and product adoption. This role offers impact at scale within a purpose-driven, data-driven, and collaborative culture. /ph3Retribuzione / Benefits /h3ulliLead the Customer Insights Analytics strategy for the Business Banking segment /liliBuild and maintain a data framework for funnel performance, customer behavior, product adoption, and churn /liliEmbed analysts within squads to improve data fluency, experimentation, and decision making /liliOwn the customer 360 data assets for Business Banking with reliable segmentation and actionable insights /liliOwn end-to-end acquisition and activation journeys across web, mobile, performance media, CRM, and partnerships /liliOptimize the full sales funnel including onboarding and KYC/AML flows /liliDrive activation of core products via targeted journeys and education /liliPartner with product teams to reduce friction and improve conversion /liliDevelop a content strategy for business clients covering education and industry insights /liliBuild and nurture digital communities to boost engagement, advocacy, and loyalty /liliCoordinate omnichannel messaging across email, push, social, website, and in-app channels /liliIdentify and manage digital acquisition partnerships with ecosystems (software platforms, industry associations, fintech partners, digital marketplaces) /liliDefine scalable partnership models (affiliate, API-based, product integrations, digital referrals) /liliEnsure clear eligibility frameworks and ongoing performance optimization for partnerships /liliCollaborate with Compliance, Legal, and Risk for safe onboarding /liliImplement test-and-learn frameworks, A/B experiments, and funnel optimization /liliMonitor core growth KPIs (CPA, channel conversion, activation, engagement, community reach) /liliOversee martech capabilities (campaign orchestration, digital analytics, A/B testing, CMS, attribution) /liliLead a high-performing, agile team focused on iteration and customer obsession /liliEnsure regulatory compliance and risk controls across digital journeys and partnerships /liliMaintain robust documentation, risk identification, and remediation /li /ulh3Responsabilità /h3ulli10+ years in digital growth, performance marketing, digital sales, or analytics /liliexperience in cross-functional, agile leadership at scale /lilideep expertise in digital acquisition, activation, content strategy, and community building /lilistrong analytical mindset with experimentation, segmentation, modeling, and funnel management /liliunderstanding of B2B financial services and digital onboarding constraints /liliexcellent stakeholder management and influencing skills /lilistrong awareness of risk, compliance, and regulatory frameworks /liliFluent in English /li /ulh3Requisiti fondamentali /h3ulliSuper flexible smart working /liliCompetitive base salaries and performance-based bonuses /liliDiverse cultures innovative mindsets /liliInternational environment /liliCommitment to sustainability /liliLots of training and development opportunities /li /ul /p #J-18808-Ljbffr