Amplifon is an Italian multinational company and the global leader in hearing care solutions and services for retail expertise, customization, and consumer care. More than 20,000 professionals in a network of 9,500 points of sale are present in 26 countries worldwide, empowering people to rediscover all the emotions of sound every day. In Amplifon, we believe people are the most important component of our success. We select, develop, and grow the best talent who share our ambition to change the lives of millions of people around the world.
What we are looking for
For our Global HQ in Milan, we are looking for a Global Digital Specialist to join our Global Lead Generation Team. Reporting directly to the Digital Manager, you will hold the responsibility of developing and executing a global digital media paid strategy across different media channels, ensuring consistency and alignment across Amplifon’s regions and countries.
You will be a \"hands-on\" specialist who understands the logic behind media platforms while effectively coordinating with external agencies to drive results.
Main Responsibilities
* Strategy & Execution: Develop and implement digital media activities to generate qualified leads and appointments in alignment with the Global Digital Marketing strategy.
* Platform Management: Plan and manage paid search (Google Ads, Bing), paid social (Meta, TikTok), and display/programmatic performance campaigns.
* Agency Coordination: Coordinate with media agencies to plan, optimize, and monitor results for all digital channels.
* Budget Support: Support the Digital Manager in budget allocation activities, working directly with the media team and external partners to maximize ROI.
* Performance Analysis: Monitor and report on performances from BI dashboards, identifying opportunities for fine-tuning and optimization.
* Innovation & Experimentation: Stay curious and experiment with new tools and marketing stacks, leveraging advanced AI tools to engage our audience authentically.
* Stakeholder Management: Manage relationships with local digital teams to share results, propose improvements, and ensure proper execution of the digital strategy at a local level.
Your Profile
* Experience: 2+ years of experience in digital advertising, media planning, or campaign management.
* Technical Skills: Proficiency with Google Ads and Meta Business Manager (Facebook/Instagram) is essential.
o Understanding of other platforms such as TikTok and programmatic DSPs.
o High proficiency in Microsoft Office Suite, particularly Excel (Pivot tables, V-Lookups) and PowerPoint.
o Familiarity with analytics, tracking, and reporting tools.
o Sensitivity over content that converts and editing techniques.
* Adaptability: A flexible mindset regarding technology, with a hunger for learning and a willingness to experiment with new AI and digital tools.
* Languages: Fluent English is a key prerequisite, both written and oral.
* Soft Skills: Organized, detail-oriented, and a data-driven decision-maker.
o Able to work under pressure and meet deadlines while maintaining a positive, energetic attitude.
o A proactive team player with grit and determination.
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