E-mail & CRM Campaign Specialist Location:Cesena, FC, ITFunction/Branch:MarketingType of contract:Permanent EmployeeOur Company Technogym inspires 55 million daily users to train using our innovative & engaging solutions for fitness, sport and health. By promoting the wellness lifestyle of exercise, a balanced diet, and a positive mental approach, Technogym has rapidly grown into a success story of over 2,400 employees at 14 branches, expanding to more than 100 countries and has been selected as Official Supplier to 8 editions of the Olympic Games - from Sydney 2000 to Tokyo 2020. If you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams, you have the right spirit to join Technogym You will naturally fit with our culture if you work out and live a healthy lifestyle, are pro-active, determined and digital savvy. Move with us for a better world! About the role Technogym is looking for an experienced and passionate E-mail & C Responsibilities - designing relevant, persuasive experiences for all the right moments is the only way to strengthen relationships, cultivate brand loyalists, and assure profitable growth. - Development and maintenance of marketing automation workflows (B2B & B2C) through CRM & CDP platforms, together with third party ones (e.g.: Zapier, GoToWebinar, Question Pro, ect) - Design and implementation of customer journey through CDP & Journey Builder (Marketing Cloud) - Project manage with integrated marketing and cross-functional team members for campaign calendar(s) coordination to meet desired execution dates, maximize audience, and minimize conflict. - Build and continually improve processes for campaign assets/copy from internal stakeholders. - Test, analyze, and report on campaign performance on a recurring basis. Identify trends and opportunities for improved KPIs and conversion rates. - Work with different revenue teams to understand our business structure and segmentation rules, so that he/she can effectively recommend campaign/segment strategies. - Share CRM and business insights with other team members and internal stakeholders. Requirements - 5 years professional CRM/marketing experience - Excellent knowledge of Salesforce Marketing Cloud, AMPscript (Marketing Cloud) and proven work experience. - Work with the team in optimizing audience/trigger/selection criteria for effective marketing automation - Creative / design experience to identify issues with creative continuity and handle asset versioning - Setup of new or modifications to existing programs and campaigns; Break/fix of existing programs - Bachelor’s degree or equivalent - 3 years hands-on coding/developing HTML, CSS and responsive/adaptive/fluid designs - 2 years hands-on coding/developing dynamic template using AMPscript in Marketing Cloud modules - Strong background in developing media queries and mobile-specific coding - Working knowledge of Figma (Adobe Photoshop and/or Adobe XD and/or Sketch are a plus) - Ability to write complex functionality in a scripting language such AMPscript - Strong organizational, time-management, and problem-solving skills - Ability and willingness to learn and work within a constantly changing environment with shifting priorities - Collaboration with team members; proven ability to meet deadlines with effectiveness, accuracy, and efficiency. - Proven experience in A/B and multivariate test design, execution, and analysis - Good interpersonal skills that build trust, resulting in effective working relationships across the company. - Proactive, self-starter who is excited to learn about and implement new types of marketing programs Technogym is an Equal Opportunities Employer - Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true!