Overview
At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.
We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
Job Purpose
The purpose of this role is to support the Client Engagement Senior Manager in the execution of the Client strategy for the region. This role’s key purpose is to drive the Client Engagement performance in Europe, for client retention, re-activation and acquisition objectives, focusing on Italy. The aim of the position is to plan and implement a consistent and commercially impactful customer strategy, aligned with the global strategy.
Responsibilities
Client Engagement Performance
* In partnership with the CE Senior Manager and the Retail Directors, and with the support of the CE Coordinator, monitor the CE performances in the region
* Provide insight to unlock specific opportunities by store and client segment, especially in Italy
* In line with the Global and Regional Strategy, develop yearly, quarterly and monthly regional plans to be executed through Retail network with the CE team
* Work on strategy and execution of customer plans to reach top client growth objectives
* Interpret on a monthly basis key top customers retention opportunities and define appropriate action plans
Events & Activations
* Plan and execute in store and out of store local experiences with the goal to retain top clients and increase loyalty with the Brand
* Research and negotiate local opportunities to develop business partners (hotels, personal shoppers, stylists etc)
* Support the Senior Manager in building and communicating the events and activations calendar for the region
* Support organisation and logistics of all client activations and events
Client Gifting and Treatments
* Pull the gifting strategy for the region to support client engagement and events
* Support stores with specific gifting & treatment requirements
* Monitor stores’ usage of CE budget and share monthly report
* Review Gifts and Hospitality (G&H) declarations on quarterly basis
Personal Profile
* Strong experience preferably in Client Engagement managerial role
* Italian speaking
* Experience in hosting clients in a Luxury environment
* Solid Retail Experience preferred
* Deep knowledge of Italian market
* Strong analytical skills
* CRM tools experience
* Project Management experience
#J-18808-Ljbffr