Experteer OverviewIn this role you lead the global media strategy and the brand's digital insights framework to drive marketing effectiveness across markets. You will partner with global and regional teams, agencies, and internal stakeholders to ensure consistent, high-impact media plans and measurement standards. You translate performance data into actionable recommendations that optimize investment, audiences, and creatives. This position offers a strategic opportunity to shape how a top luxury brand leverages media and data across channels.Retribuzione / BenefitsDefine and lead the global media strategy aligned with brand positioning and business objectivesOversee integrated media plans across digital, search, print and OOHTranslate global campaign guidelines into regional/local strategies with market customizationAct as senior partner to global/local media agencies ensuring strategic alignment and performanceArchitect a systematic approach to insights and ensure local nuances are included in the global narrativeDefine and own the global digital measurement framework including KPIs by funnel stageOversee global dashboards and reporting cadence for senior stakeholdersLead end-to-end performance evaluation of major brand moments (e.g., fashion shows) across channelsDrive optimization of media mix, investments, audiences and creatives based on dataLead advanced measurement initiatives (brand lift, conversion lift, MMMs, A/B testing) and ensure proper tracking across platforms and marketsCollaborate with Brand, Digital, CRM, eCommerce, Retail, Image and Production teams for integrated mediaCoordinate with Regional Offices, Kering media teams and external partners on best practices and governanceStay ahead of media trends and identify new opportunities, partners, and test & learn initiativesOwn and oversee the global media budget with ROI focus and cross-market reconciliationEnsure financial governance and forecasting in collaboration with finance and regional teamsResponsabilità12+ years in senior media/marketing leadershipExperience within a Luxury Group structure is highly preferredProven track record in agency transformation, including pitching, contract negotiation and performance optimization at a global scaleStrong stakeholder management and ability to influence at Brand and Group/Holding levelProven ability to structure and manage complex reporting bridging local demand with global performance metricsDeep understanding of AdTech/MarTech, privacy regulations and multi-channel evaluation (Social, Digital, Print)Requisiti fondamentaliinternal mobilitydiverse workforce commitmentlearning and development opportunitiesequal opportunity employer
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